P&G completes Ambi Pur acquisition
CINCINNATI Procter & Gamble has completed its acquisition of the Ambi Pur brand from Sara Lee for euro 320 million ($401.2 million), the company announced Monday.
Ambi Pur is a leading global air care brand with presence in 80 countries, and also has several toilet care products, with strong presence in Western Europe and Asia.
“We are pleased we have closed the deal and are excited that we can now move on to integrate the Ambi Pur business, ” said David Taylor, P&G group president, global home care. “The acquisition of Ambi Pur strengthens P&G’s global leadership in home care, and specifically, air care by extending our reach to serve more consumers in more parts of the world more completely.”
Latinum Network seeks to aid brands in infiltrating Hispanic market
NEW YORK Latinum Network recently hosted a meeting to uncover standardized methodologies to assess overall performance and metrics in the U.S. Hispanic market.
With the Hispanic population becoming a major consumer force, brand marketers’ need for comprehensive consumption and media measurement on this segment is essential, Latinum said. The business network recently brought together media experts from SymphonyIRI, Millward Brown, Integration-IMC, Bromley Communications, Lotame and Univision, along with marketing executives from 24 brands, including 7-Eleven, Clorox, DirectTV, Kraft Foods, PepsiCo and Subway Restaurants, to assess ways to make their presence in the Hispanic market strong.
According to David Wellisch, principal at Latinum Network, “A total market approach will ensure that you’re investing each dollar where the return is highest, yet without sales tracking and comprehensive panel data, understanding the interactions and spillovers between the general market and the Hispanic market becomes very difficult.”
Said SymphonyIRI SVP Lance Goodridge, “We are looking forward to working with Latinum to address these concerns in new ways – including options like increasing the size of our U.S. Hispanic panel.”
Rite Aid launches private-label brand
CAMP HILL, Pa. Rite Aid on Wednesday launched its new private label, called Simplify, as part of the company’s plan to revamp its entire private-brand program with a new look, new brands and additional offerings to meet the needs of today’s value-driven consumer.
Simplify products in stores now include two-ply paper towels, one- and two-ply bath tissue, strawberry- and berry-flavored drinks, and bottled water. Additional household items, food storage bags and trash bags, soda and snack foods are scheduled to be added to the Simplify line later this year.
“Customers continue to look for the best price for the items they need, and that’s exactly what they are getting with Simplify, our first-ever value line,” stated Kathy Horton, senior drector of Rite Aid brands. “Our new price fighter private brand offers customers quality products at prices they’ll love.”
Shoppers can watch short informational videos about Simplify paper towels and bath tissue on Rite Aid’s Video Values online savings program site at RiteAid.com. Videos on the site can be viewed by brand, category or manufacturer. Customers also receive a $5 Rite Aid bonus coupon when they earn 20 video credits.