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P&G brings ‘everyday needs delivered for free’ message to life with NYC, Chicago promotion

BY Antoinette Alexander

NEW YORK — Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

Through the promotion — which kicked off in Chicago on Wednesday and launched in New York on Thursday — P&G is bringing to life its “everyday needs delivered for free” message for consumables.

Consumers scan a QR code on their smartphone, which takes them to Walmart.com where they can shop the “pop-up” store. The store is comprised of 32 SKUs of limited edition, 2012 Olympic-branded products from such brands as Tide, Bounty, Pampers, Head & Shoulders and Gillette. Orders that are $45 or more are then home delivered for free.

In New York, P&G is leveraging the concept via the @PGMobile truck, which is fully wrapped in a “pop-up” store experience. The truck will be touring the city throughout the month of June, stopping at such prime areas as Union Square Park, Fashion District and the Big Apple Barbeque Block Party. On Thursday morning, the truck was parked near Rockefeller Center.

The truck also features an image of Gillette brand ambassador Tyson Gray, a triple World Champion, an American record holder and the second-fastest man in history. 

Those urban shoppers who stop by the truck to check out the promotion will take away a sample bag containing Downy Unstopables, a Gillette ProGlide razor and a “takeout menu” featuring QR codes so consumers can shop anywhere, anytime.

In Chicago, P&G has brought the experience to urban shoppers by wrapping all 12 bus shelters located along the Magnificent Mile and Michigan Avenue in a “pop-up” store experience. Featuring nine limited edition Olympic SKUs and four Olympic athletes, the bus shelters have QR codes so urban shoppers can scan and buy instantly. 

Four-time Olympic champion swimmer Summer Sanders was on hand Wednesday to help kick off the event in Chicago.

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DPS releases 2012 sustainability report

BY Allison Cerra

PLANO, Texas — Dr Pepper Snapple Group has released its second full sustainability report, detailing progress toward the company’s five-year environmental and social performance goals initially announced in 2010.

The key accomplishments recorded in the "We Do Good Things with Flavor” report include:

  • Encouraging active lifestyles and fitness with the launch of Let’s Play, a community partnership to get kids and families active nationwide through a three-year, $15 million grant to KaBoom!;

  • Recycling 81% of manufacturing waste, exceeding its original goal and putting the company well on the way toward achieving its increased goal of 90% of waste diverted. At the same time, the recycling efforts at just nine DPS sites in 2011 generated $1.3 million in revenue, demonstrating the business value created from such efforts;

  • Filling 42% of its innovation pipeline in 2011 with projects focused on reduced calories, smaller portion sizes and improved nutrition. This puts the company only 8 percentage points away from reaching its 2015 goal to have half of its innovation projects focused on health and wellness.

  • Replacing 33,000 out of 60,000 older vending machines and cooling units to be converted by 2015;

  • Saving $25 million in costs and 31 million lbs. of PET through the light-weighting of packaging since 2007; and

  • Contributing more than 55,000 volunteer hours to philanthropic activities — more than halfway to its 2015 goal of 100,000 total volunteer hours.

"When we began as an independent, publicly traded company four years ago, we committed to growing our business in a way that delivers shareholder value while also ensuring environmental and social responsibility," DPS president and CEO Larry Young said. "As our business has grown, so have our CSR programs and initiatives. We are proud of the meaningful progress we have made over the past few years and remain dedicated to delivering on our goals."

More information on DPS sustainability goals and initiatives can be found here.

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Dr. Reddy’s launches Parkinson’s disease drug

BY Alaric DeArment

HYDERABAD, India — Dr. Reddy’s Labs has launched a drug for treating Parkinson’s disease, the company said Thursday.

Dr. Reddy’s introduced ropinirole hydrochloride extended-release tablets in the 2-mg, 4-mg, 6-mg, 8-mg and 12-mg strengths. The 2-mg, 4-mg and 6-mg strengths will be available in 30- and 90-count bottle sizes, while the other two strengths will be available in 30-count bottles.

The drug is a generic version of GlaxoSmithKline’s Requip XL, which had sales of $58 million during the 12-month period ended in March, according to IMS Health.


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