P&G brings back ‘Have You Tried This Yet?’ campaign to highlight select brands
CINCINNATI — Procter & Gamble once again is highlighting the benefits of many of its brands via the “Have You Tried This Yet?” program, a campaign that now is in its second year and is designed to highlight products for self, family and home.
This year, the campaign has partnered with Kari Byron, host of the television shows “Mythbusters” and “Head Rush.” Byron will act as the program spokeswoman and will create a series of “Have Your Tried This Yet?” brand demonstration videos for such products as Bounty ExtraSoft, Always Infiniti and Clairol Nice ‘n Easy Color Blend Foam.
In addition, P&G will reach consumers nationwide through a variety of touch-points, including print advertising, direct response TV and iMedia. Also, P&G BrandSaver, a complimentary coupon booklet, will feature more than $102 in savings, including values on the campaign’s feature products. The BrandSaver can be found in local newspapers throughout the country on Oct. 30.
Coca-Cola makes a move to arctic white for WWF
ATLANTA — Coca-Cola’s classic red cans are getting a new look to reflect the brand’s partnership with the World Wildlife Fund.
As part of its Arctic Home campaign, designed to raise awareness and funds to protect the habitat of polar bears, Coca-Cola’s cans will tout a new arctic white design. Additionally, Coca-Cola is committing up to $3 million to WWF’s polar bear conservation efforts and is asking consumers to join the cause by texting donations (by submitting package code to 357357, which will provide WWF with $1 per text) or submitting donations online at ArcticHome.com.
Coca-Cola said it will match all donations made with a package code by March 15, 2012, up to a total of $1 million, in addition to the $2 million Coke is giving to WWF as part of this effort.
StarKist launches Autentico line
PITTSBURGH — StarKist has introduced a new line of canned tuna that is aimed at Hispanic consumers.
StarKist’s new Autentico line includes StarKist tuna blended with spices and/or vegetables. The line includes Autentico chunk light tuna in oil with vegetables, Autentico sweet and spicy chunk light tuna in oil with peppers and Autentico chunk light tuna with jalapeños.
StarKist Autentico tuna products retail for about $1.69 per can.