BEAUTY CARE

P&G brands kick off Sochi 2014 Olympic Winter Games with campaign, film series

BY Antoinette Alexander

CINCINNATI — Procter & Gamble, a worldwide Olympic partner, has kicked off the company’s “Thank You Mom” campaign with the “Raising an Olympian” series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands), and Pantene athlete Elena Ilinykh (Russia).

The launch of the “Thank You Mom” campaign marks 100 days to go until the start of the Sochi 2014 Olympic Winter Games and is supported by more than 15 P&G brands around the globe, such as Pampers, Head & Shoulders and CoverGirl.

“P&G brands look at Olympic sponsorship through a special lens,” stated Marc Pritchard, P&G global brand building officer. “Our brands don’t just live at the finish line; they’re about the everyday journey athletes take to get to the Games, a journey they started in childhood with their moms. That’s why if a P&G brand sponsors an athlete, we also celebrate the mom who helped get them there.”

The P&G Sochi 2014 campaign will come to life through P&G brands and their campaigns:

  • P&G Beauty will inspire women to "Look Winter Wonderful" this season, and the Olay campaign in particular will feature Lindsey Vonn (U.S. Olympic Gold Medalist, Alpine Skiing);
  • Gillette is encouraging men everywhere to "Reveal their Inner Steel," featuring Alexander Ovechkin (Russian Olympian, Ice Hockey), as well as Sven Kramer (Dutch Olympic Gold Medalist, Speed Skating);
  • Pantene and Elena Ilinykh (Russian Olympic Hopeful, Figure Skating), are proving that hair can pass the winter torture test to "Win Over Winter and Shine!";
  • Head & Shoulders is washing out flakes and washing in Inner Confidence with Evgeni Malkin (Russian Olympian, Ice Hockey);
  • Bounty recognizes that if you’re raising an aspiring athlete, then it helps to be uninhibited by messes with the "Let the Spills Begin" campaign featuring Julie Chu (U.S. Olympic Medalist and National Team Forward, Women’s Ice Hockey); and
  • Blend-a-Med and Crest campaigns, featuring Alena Leonova (Russian Olympic Hopeful, Figure Skating) and Evan Lysacek (U.S. Olympic Gold Medalist, Figure Skating) highlight that when you want to get noticed you need to “Be Prepared for Your Spotlight Moment.”

Through the “Raising an Olympian” series P&G is paying homage to moms of athletes from across the globe, bringing to life the daily lessons all moms teach. Additional athletes featured in the series include Tessa Virtue and Scott Moir (Canadian Olympic Gold Medalists, Figure Skating), sponsored by such P&G Beauty products as Pantene and Olay; USA’s Julie Chu, who is sponsored by Bounty; and Ekaterina Bobrova (Russian Ice Dancer), sponsored by Venus. The first half of the series can be viewed on YouTube.

The “Thank You Mom” campaign will come to life through a variety of media channels and in store. Two million retailers throughout the world will feature P&G Olympic Games themed athlete packaging, end caps and displays.

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BEAUTY CARE

Just For Men teams up with Movember

BY Antoinette Alexander

NEW YORK — Just For Men will be the official hair care partner for Movember, the global men’s health charity, and has kicked off the search to find the Mo Bro face for 2014.
 
Every November, Movember is responsible for the sprouting of moustaches on thousands of men’s faces all over the world. "Mo Bros," as they are affectionately known, grow moustaches beginning on Nov. 1 to raise funds and awareness to combat prostate and testicular cancer in the United States.

An unexplained 30% bump in sales only in the month of November for 2011-12 led the brand to discover the Movember movement that is sweeping the world. Each moustache grown during Movember generates more than 2,400 conversations about men’s health.

However, many of the younger Mo Bros discovered their Mo’s were gray — and they didn’t like it. More than half (57%) of men ages 18 years and older have gray in their facial hair, and the quick fix was a trip to the local pharmacy for a box of Just for Men facial gel to wash it away, the manufacturer stated. Enter the JFM/Movember allegiance.

The Movember Limited Edition 2013 brush-in color collection has a new model — Movember CEO and co-founder Adam Garone and his signature Mo.

”There is great synergy between Movember and Just For Men, so Adam Garone was the natural choice to be on the special box,” stated Ralph Marburger, head of U.S. marketing for Just For Men. Sold exclusively in Duane Reade stores beginning Nov. 1, Just For Men is giving a percentage of proceeds from the sale of Adam’s box directly to Movember.

While this year’s Just For Men box will feature Garone, next year it could be you. Just For Men is offering Mo Bros a chance to become the face of the 2014 Just For Men Movember Box. Guys are encouraged to “Like” the Just for Men Facebook page to submit their moustache into the contest and share the nomination with friends via social media. Friends may vote beginning Nov. 15 through Dec. 7. The winner will be announced via Just For Men’s Facebook page in December and will appear on the front of the 2014 Just For Men Box. 

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Dr. Brown’s new Healthy Wipes made with plant-based xylitol

BY Antoinette Alexander

ST. LOUIS — Dr. Brown’s new Healthy Wipes aims to provide convenient cleaning for a variety of baby’s needs with the use of xylitol. The line features Tooth & Gum, Nose & Face and Pacifier & Bottle wipes — each designed with natural ingredients that are designed to discourage harmful bacteria through gentle cleaning.

Healthy Wipes, which are made in the United States, contain plant-based xylitol. The organically-derived sweetener is made from plants, fruits and vegetables, and is recommended by doctors, dentists and health professionals to prevent tooth decay, children’s ear infections, asthma and allergies, the company stated.

  • Tooth & Gum Wipes: Dr. Brown’s Tooth & Gum Wipes, suited for delicate oral skin, gently remove plaque from baby’s mouth while xylitol discourages harmful bacteria. Dr. Brown’s designed these wipes to create a healthy environment for new and emerging teeth and establish a good dental care routine. Parents can clean baby’s teeth and gums with the grape-flavored wipes after feeding. This also protects against "bottle mouth" and helps relieve teething soreness. Healthy Wipes are fluoride free, which, according to the company, makes the solution safe to swallow and use around all surfaces of the mouth.  
  • Nose & Face Wipes: Dr. Brown’s Nose & Face Wipes remove both dirt and germs from the baby’s face. The pediatrician-tested xylitol wipes soothe and moisturize sore, stuffy noses and help dissolve mucus caused by allergies, the common cold or a case of the sniffles. In addition, Healthy Wipes prevent pollutants and irritants from sticking to the nasal tissue to keep baby’s nose clear and healthy. Parents can use these wipes on a baby’s face and nose area as well as on the inside and outside edges of the nostrils, the company stated. An ideal alternative to dry tissues, Nose & Face Wipes are made with naturally-soothing calendula and aloe to calm irritated or dry skin. These alcohol- and paraben-free wipes also contain no phthalates.
  • Pacifier & Bottle Wipes: Parents can clean bottles, pacifiers, teethers, cups and toys with Dr. Brown’s Pacifier & Bottle Wipes. These xylitol wipes reduce bacterial transfer and help maintain good oral health to prevent tooth decay. The non-toxic wipes contain natural components — no alcohol, parabens, formaldehydes or sodium laureth sulfate — so items can be safely cleaned and put in baby’s mouth without having to rinse or dry, making them ideal for stashing in the car, purse or baby bag, the company stated.

All Dr. Brown’s Healthy Wipes are recommended for children from birth to age 24 months. Dr. Brown’s Healthy Wipes are now available at independent and mass retail stores.

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