BEAUTY CARE

P&G beauty brands to support youth sports in partnership with Team USA for 2012 Olympics

BY Antoinette Alexander

CINCINNATI — Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

P&G’s commitment to youth sports expands on its partnership with USA Gymnastics, Alicia Sacramone and Natalie Coughlin for the London 2012 Olympic Games, and its global marketing partnership with the International Olympic Committee through the 2020 Olympic Games.

Supporters can join forces with P&G Beauty brands, including Always, Aussie, Clairol Nice ‘n Easy, CoverGirl, Crest 3D White, Herbal Essences, Ivory, Olay, Pantene, Secret, Tampax and Venus, to raise money for the P&G|Team USA Youth Sports Fund by “liking” P&G Beauty on Facebook. The company will donate $1 for every “like” the Facebook page receives, up to $100,000.

Beginning in June, Facebook users can participate in P&G’s Make Waves experience, a custom application designed to bring girlfriends together to show support for each other, Team USA athletes and Olympic Games hopefuls. Make Waves allows young women to participate in themed digital “waves,” invite girlfriends to join and keep the momentum going through the Olympic Games in London.

Also beginning in June, Pantene Pro-V will launch Facebook and Twitter social media campaigns with Olympic Swimmer and Pantene Pro-V brand ambassador Natalie Coughlin. Fans can follow Coughlin on her journey by using and following #GoGold on various social media platforms. Each time a consumer uses #GoGold, Pantene Pro-V will make a charitable donation to the P&G|Team USA Youth Sports Fund, up to $100,000.

The additional $200,000 will be raised via sales; with every $50 purchase of P&G Beauty products from Always, Aussie, Clairol Nice ‘n Easy, CoverGirl, Crest 3D White, Herbal Essences, Ivory, Olay, Pantene, Safeguard, Secret, Tampax and Venus, through June 5, P&G will donate $10 to the P&G|Team USA Youth Sports Fund. P&G Beauty’s contribution, along with the $500,000 from sales and donations raised through P&G’s "Thank You, Mom" program, support the company’s plan to raise $5 million globally to help establish and sustain youth sports programs around the world.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Coty, DKMS help raise $3.2M to support fight against blood cancer

BY Antoinette Alexander

NEW YORK — Beauty company Coty and DKMS, the world’s largest bone marrow donor center, jointly raised $3.2 million to support the fight against blood cancer during the recently held DKMS 6th Annual Gala: Linked Against Blood Cancer.

The DKMS 6th Annual Gala: Linked Against Blood Cancer was held in late April at Cipriani Wall Street to a sold-out audience. The gala, hosted by Katharina Harf, chief inspiration officer of DKMS Americas, once again broke records of previous years, raising $3.2 million to support the fight against blood cancer.

"The Coty family is passionate in its commitment to supporting DKMS and to saving lives," stated Bernd Beetz, CEO of Coty and honorary chairman of the event. "We are so proud that this year — thanks in part to the support of Coty employees, partners and supporters — we were able to reach new heights of fundraising success."

For more than two decades, DKMS has registered more than 3 million donors and helped save more than 30,000 lives around the world. Still, only 6-out-of-10 people are able to find a matching donor.

During the gala, Beetz presented the "DKMS Linked Against Blood Cancer Award" to internationally renowned supermodel and Coty business partner Heidi Klum for her charitable work, which includes efforts to fight cancer.

DKMS founder Peter Harf presented Alejandro Santo Domingo — a long-standing board member and supporter of DKMS, and senior managing director of Quadrant Capital Advisors — with the "Fight Against Blood Cancer Award" for supporting organizations and charities dedicated to the cause.

Another highlight of the evening was "The Moment of the Match" when Harf introduced Mindi Finch and her 6-year-old son, Gregory, to Katie D’Entremont, who saved Gregory’s life.

Designer and television personality Nate Berkus emceed the black-tie event, which included performances by five-time Grammy-nominated singer Skylar Grey and singer-songwriter LP, who has penned songs for Rihanna and Christina Aguilera and was recently named one of Esquire’s 2012 rising stars. Among the guests at the star-studded gala were Solange Knowles, Nelly, Ashanti, Dakota Fanning, Vera Wang, Kyle MacLachlan, Anja Rubik, Derek Lam and Coco Rocha.

Earlier that day, in honor of the Coty-DKMS Linked Against Blood Cancer partnership and the DKMS 6th Annual Gala, Klum illuminated the iconic New York City landmark Empire State Building in red and white lights.

Coty joined DKMS in October 2006 in the fight against blood cancer. Blood cancer also touched Coty in a very personal way in 1991, when the wife of former longtime Coty chairman Peter Harf succumbed to leukemia.

All proceeds from the DKMS 6th Annual Gala will go directly to enrolling lifesaving bone marrow donors, and furthering advancements in cancer treatment and care. Each year, more than 140,000 people are diagnosed with blood cancer, including leukemia, which is the most common cancer among children and adolescents.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Murad introduces new Resurgence age-diffusing firming mask

BY Antoinette Alexander

EL SEGUNDO, Calif. — Murad, whose skin care brand is sold at several retail locations, including Sephora and Ulta, has announced the launch of its new age-diffusing firming mask, which is the latest innovation for its anti-aging Resurgence line.

The new at-home booster promises to enhance skin elasticity and promote instant firming to diminish the appearance of fine lines and wrinkles. The age-diffusing firming mask targets dull, dry, lackluster skin by delivering essential moisture through a blend of ingredients, all while improving overall skin health.

The age-diffusing firming mask features FirmQ2, combining skin tighteners to immediately firm and lift with golden seaweed to restore skin resilience, resulting in a youthful glow. Formulated with Brazilian fruit extracts of java plum, mango and banana pulp, which promote collagen production to plump skin and reduce the appearance of wrinkles — along with shea butter and trace minerals that replenish hydration leaving skin soft and smooth — the age-diffusing firming mask is designed to increase firmness, erase fine lines and make skin appear more plump and youthful. Through the power of phytoestrogens and firming agents, this regimen booster fights the signs of hormonal aging, improves elasticity, diminishes thinning skin and firms sagging skin to restore natural contours, the company stated.

The Resurgence age-diffusing firming mask has a retail price of $68.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES