BEAUTY CARE

P&G to be presenting sponsor of Hispanicize 2013

BY Antoinette Alexander

MIAMI BEACH, Fla. — Hispanicize 2013, the annual Latino trends event, has announced that Procter & Gamble will be the official presenting sponsor for this year’s event taking place in Miami Beach from April 9 to 13. This is P&G’s first year as the presenting sponsor of the Hispanicize event.

During the conference, P&G will engage attendees in the P&G Everyday Lounge, where visitors will experience products from the company’s beauty, health and home portfolio. P&G conference activities include the Swiffer Abuelita Test, Tide Fabulous White Party, bathroom takeovers by Charmin, Crest and HDA blogger ideation session, makeovers from CoverGirl and hair styling sessions from Pantene brought by Have You Tried This Yet?/?Ya Probaste Esto?, to name a few. 

"P&G’s presenting sponsorship support is making possible many of the big ideas, celebrities, speakers, content and concerts that makes Hispanicize 2013 special," stated Manny Ruiz, creative director and founder of the Hispanicize event.  "You can talk about supporting bloggers and journalists all you want but when you actually back it up boldly like P&G has done here that speaks volumes."
 

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Banana Boat develops new multibenefit sunscreen lotions

BY Antoinette Alexander

SHELTON, Conn. — Energizer Personal Care, the makers of Banana Boat brand sunscreen, has announced the availability of two new products: Banana Boat Protect & Hydrate and Banana Boat Sport Performance CoolZone sunscreen lotions.

Both Banana Boat Protect & Hydrate and Banana Boat Sport Performance CoolZone sunscreen lotions have undergone testing in seven conditions — sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees — to provide safe and effective sun protection.


Banana Boat Protect & Hydrate sunscreen lotion is designed to go beyond sun protection to keep skin 100% hydrated for moisture that lasts all day. The new formula is fragrance-free. Recommended by the Skin Cancer Foundation, this broad-spectrum UVA/UVB sunscreen protects against sunburn, damaging UV rays and the visible effects of skin aging in a sheer-feel lotion that is proven to be effective. The 2-in-1 combination of sunscreen and moisturizer protects and hydrates skin in one step, and the lightweight formula with aloe vera and antioxidant vitamins C and E leaves the skin feeling soft and looking healthy.

Banana Boat Sport Performance CoolZone sunscreen lotion is designed to instantly cool and refresh skin on contact. Recommended by the Skin Cancer Foundation, this lotion provides broad-spectrum SPF 30 and 50, water-resistant (80 minutes) protection. Also available in a continuous spray, this formula has a fresh scent and helps users keep cool in the heat.


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Murad announces official partnership with Los Angeles Dodgers

BY Antoinette Alexander

EL SEGUNDO, Calif. — Skin care brand Murad has announced that for the second consecutive year it has been named an Official Skincare Partner of the Los Angeles Dodgers for the 2013 regular season.

Murad will provide sun protection advice, as well as skin care products for the players and fans with special giveaways and promotions slated throughout the season.

“We are so excited for the opportunity to serve as an Official Skincare Partner of the Dodgers for the second year. As a lifelong fan of the Dodgers, it is truly an honor to be a part of this illustrious franchise,” stated Murad founder Howard Murad. “Sun protection is an essential component of maintaining a healthy lifestyle and too often it is neglected. I hope this partnership will allow Murad to be a constant reminder to those seated in the stands, as well as those playing on the field, to protect themselves by eating the right foods, living a healthy lifestyle and remembering to apply SPF every day, especially on game day.”

Murad has also been named the presenting sponsor of the Mother’s Day home game on May 12, 2013, and in partnership with the Dodgers, will gift attendees with tote bags that feature an exclusive Murad offer.
 

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