BEAUTY CARE

P&G announces staff changes to beauty, grooming business

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has announced a string of organizational changes, including the appointment of Patrice Louvet as president of global male grooming.

Louvet, president of global prestige, will serve as president of global male grooming, succeeding Charles "Chip" Bergh, who is retiring from P&G after 28 years of service to pursue his aspiration to be CEO of a major company, the company stated.

Joanne Crewes, current VP global SK-II and female beauty, Australasian, ASEAN, India, Japan and Korea, has been appointed president of global prestige, succeeding Louvet.

Louvet and Crewes will assume their new responsibilities effective July 1. Bergh will retire from P&G as of Sept. 1.

"We have the right team in place to continue growing P&G’s beauty and grooming business," P&G chairman, president and CEO Robert McDonald said. "Gina Drosos, who currently leads our female beauty business, Patrice Louvet, Joanne Crewes and their teams have deep, diverse and global experience in beauty. In fact, this new team, incumbent and new leaders alike, has nearly 300 years of collective beauty industry experience. I am confident we have the right experienced hands on this business and will continue to strengthen P&G’s global leadership in the beauty industry. We wish Chip great success and will build on the strong foundation he has laid in our grooming business over the past six years."

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PLMA adds accent to annual show with Viva Latino pavilion

BY Allison Cerra

NEW YORK — The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group’s 2011 Private Label Trade Show in November.

PLMA said that with roughly 1-out-of-every-6 Americans being of Latino or Hispanic origin, its Viva Latino pavilion will showcase store-brand products, manufacturers and retailers that are targeting this growing demographic. The store brands that will be highlighted reflect Latino and Hispanic traditions, tastes and preferences — including products with Spanish and dual-language packaging and products that can cross ethnic lines to appeal to mainstream shoppers, PLMA said.

The group also will present the latest market research and product trends will be addressed in a series of special seminars and workshops.

The 2011 PLMA show will be held at the Rosemont Convention Center in Chicago and will feature more than 2,000 exhibit booths from leading manufacturers of private-label goods across virtually all food and nonfood product categories. For more information on the trade show, click here.

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Axe Hair supports Wounded Warrior Project, promotes hair cream debut

BY Antoinette Alexander

NEW YORK — Unilever’s Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.

As part of the debut, Axe Hair is making a donation of $50,000 to the organization whose mission is to honor and empower wounded warriors.

The buzz cut, a classic military look that’s made a pop culture comeback, presents a unique challenge to guys looking to protect their scalp without the oily, greasy feel that a traditional sunscreen can leave. Axe Buzzed Look is a lightweight cream that promises to protect guys’ scalps from UVA/UVB rays and keep hair soft and touchable.

"Over 44,000 of our nation’s armed forces have been physically wounded during the current military conflicts, and hundreds of thousands more are estimated to be recovering from the invisible wounds of war," Wounded Warrior Project chief development officer Adam Silva said. "Axe Hair’s contribution will fund programs that nurture the mind, body and spirit and help returning warriors take on their next challenges here at home."

Axe Buzzed Look currently is available at most food, drug and mass retail outlets for a suggested retail price of $6.99.

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