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P&G announces offerings at Target to support St. Jude’s

BY Allison Cerra

CINCINNATI Procter & Gamble is offering Target shoppers an opportunity to save the lives of children with cancer in a new support partnership.

From Sept. 19 to Sept. 25, Target guests can support the efforts of St. Jude Children’s Research Hospital by purchasing such P&G brands as Tide, Charmin, Bounty and Pampers at Target stores nationwide. For every purchase of participating brands during the week-long program, 5% of the purchase price will be donated to St. Jude, with a total donation of up to $700,000.

P&G is 1-of-9 participating vendors in the September program. Target’s Sept. 19 weekly ad, available in Sunday newspapers and online at Target.com/weeklyad, will include a complete list of participating brands as well as special values on P&G brands supporting St. Jude. Additionally, participating brands will be identified with in-store signage during the week of the program.

"P&G is extremely proud to partner with Target and St. Jude to help make a meaningful difference in the lives of children with cancer and other catastrophic disease," said Joanne Harris, P&G’s Target team leader. "Through our company’s Live, Learn and Thrive cause, we aim to reach more than 50 million children in need every year with programs that help them get off to a healthy start, receive access to education and build skills for life."

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Soma Beverage’s Metromint line gets a new flavor

BY Allison Cerra

SAN FRANCISCO Soma Beverage is expanding its Metromint line of waters with a new flavor.

New Goodberrymint premium water is an all-natural refreshing blend of 100% real mint and mixed berries combined with purified water. The water features a rich blend of the essence of acai, blueberries, blackberries, pomegranates and raspberries.

In addition to Goodberrymint, Metromint is available in six delicious 16.9-oz. varieties. The premium waters are sold at traditional, natural and specialty stores nationwide, such as Whole Foods Market, Safeway and Kroger.

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Bear-ing it all

BY DSN STAFF

BATTLE CREEK, Mich. — Kellogg’s Bear Naked brand, which includes premium granola, trail mix and granola bars, has entered the cookie category. The company has added Pure & Natural soft-baked granola cookies to its lineup of products.

Available in two flavors—double chocolate and fruit and nut—the cookies are minimally processed and made without preservatives, artificial flavors and trans fats. The cookies offer 10 g of whole grains with no cholesterol, hydrogenated oils or high fructose corn syrup.

Bear Naked cookies also offer some nutritional benefits—both varieties contain 10 g of whole grains and the fruit and nut blend contains raisins, cranberries, walnuts and almonds. Suggested retail price for an 8-oz. box is $3.19.

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