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P&G adds new recipes to IAMS Healthy Naturals line

BY Gail Hoffer

MASON, Ohio — P&G has expanded its IAMS pet food line with the addition of Sensitive Naturals and Simple and Natural recipes to its IAMS Healthy Naturals collection. IAMS Healthy Naturals was launched in 2007 and includes four recipes for dogs and three for cats.

The IAMS Sensitive Naturals recipe is designed with ocean fish (haddock, cod and flounder) as the first ingredient, and is ideal for dogs with ingredient sensitivities, which affect up to 25% of all dogs, according to P&G. IAMS Simple & Natural is made for dogs, with chicken as the first ingredient for 100% nutrition and 0% filler, the company reported. Both varieties contain rice and barley and include the following ingredients for added health benefits:

  • Higher levels of omega-6 and omega-3 fatty acids that work on the inside to ensure a dog’s sensitive skin and coat health;

  • Natural prebiotic FOS (fructooligosaccharides);

  • Beet pulp and apple pomace for healthy digestion;

  • Fiber blend for nutrient absorption; and

  • Higher levels of the antioxidant vitamin E for a strong immune system.

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Dollar stores feel effects of recession

BY Alaric DeArment

NEW YORK — The penny-pinching consumers of the recession have become penny-clamping consumers, and dollar stores are starting to feel the effects, according to published reports.

The Wall Street Journal reported that Dollar General Corp., Family Dollar Stores and Dollar Tree had all missed quarterly earnings targets. One major reason was a rise in diesel fuel costs for trucks, but key factors also included rising gas prices, unemployment and stagnant wages, which resulted in customers finding it difficult to buy discretionary items, even at dollar stores’ deeply discounted prices.

As a result, customers at the stores are buying more essentials, such as food and cleaning products, rather than clothing and home decorations. While all three chains posted same-store sales increases that remained fairly strong, those increases have been getting smaller, according to the Journal.
 

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Canada Safeway launches new loyalty program

BY Michael Johnsen

WINNIPEG, Manitoba — Canada Safeway last month quietly launched a new loyalty program called the SafewayClub Elite Customer, according to published reports. Shoppers who qualify with a $125 weekly grocery bill can choose among a number of perks, including a nickel-per-liter discount off gasoline, 10% off roses and deli sandwiches, and cash back up to $300.

Members also enjoy such perks as refunds without receipts and direct access to the store manager via that manager’s cell phone number. Such perks as direct access to store personnel may seem odd, but it is a vastly inexpensive tool designed to retain customers compared with the costs of obtaining a new customer.

“The program recognizes our very best customers similar to those that may use a hotel, airline or car rental company with great frequency," John Graham, Safeway’s director of public affairs, told the Winnepeg Free Press, suggesting that the retailer’s frequent-shopper elite program is the first of its kind for grocery stores in North America.

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