CENTER STORE

P&G to acquire Natura Pet Products

BY Allison Cerra

CINCINNATI Procter & Gamble has agreed to acquire a privately held pet food business based in Davis, Calif.

P&G’s acquisition of Natura Pet Products will expand its pet care portfolio, which currently includes Iams and Eukanuba brands. Natura’s brands, which include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma,  are sold in a limited number of pet specialty stores and through veterinarians, mainly in the United States and Canada.

“These outstanding brands and the great employees of Natura Pet Products will complement our Eukanuba and Iams brands very well,” said Dan Rajczak, SVP of P&G’s global pet care and snacks businesses. “This acquisition gives us a strong position in the holistic and natural pet food segment. It will enable us to enhance the health and well-being of even more dogs and cats and represents an exciting new source of growth for our business.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Reed’s enters ‘sweet’ distribution agreement

BY Allison Cerra

LOS ANGELES Soda maker Reed’s has reached a distribution agreement with a direct store distributor in the San Francisco Bay area.

Golden Sweet immediately will begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.

“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, founder, chairman and CEO of Reed’s. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Pop Weaver microwave popcorn now features Canola oil

BY Allison Cerra

NOBLESVILLE, Ind. Pop Weaver is introducing the first microwave popcorn to be made with Canola oil.

The new and improved formulation of the popcorn enhances the rich, buttery taste that Pop Weaver is known for, and is lower in calories, total fat, saturated fat and sodium, while also providing Omega-3, Omega-6 and Omega-9 fatty acids.

“Since popcorn is all we make, we’re continually striving to make our product the best-tasting, healthiest popcorn, at the best possible price,” said Mike Weaver, president and CEO of the Weaver Popcorn Co., which makes Pop Weaver. “We’ve worked for years to replace our previous oil blend with a Canola oil blend, and we are proud to lead the industry with this innovation.”

All three flavors in the Pop Weaver microwave popcorn line – light butter, butter and extra vutter – have been reformulated to incorporate Canola oil. Both Light Butter and Butter carry the American Heart Association’s Heart Check mark, designating them as heart-healthy products. All three flavors also contain zero grams of trans fat.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES