PHARMACY

Pfizer names president, general manager of emerging markets, established business products

BY Allison Cerra

NEW YORK — Pfizer has named one of its executives to a new position.

Olivier Brandicourt — Pfizer’s president and general manager of the primary care business unit and a member of the Pfizer executive leadership team — has been appointed president and general manager of the company’s emerging markets and established business products business units, effective June 1. He succeeds David Simmons, who is leaving Pfizer to become the chairman and CEO of Pharmaceutical Product Development.

Taking over Brandicourt’s role is John Young, who currently is regional president of Europe and Canada for the primary care business.

"Olivier is ideally suited to take on this new role," Pfizer chairman and CEO Ian Read said. "He has more than 20 years of global experience in the pharmaceutical industry. Olivier is both a physician and proven business leader who understands the many challenges of today’s changing industry and healthcare landscape."


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PHARMACY

Pfizer, EatingWell launch Lipitor For You mobile app

BY Allison Cerra

NEW YORK — Pfizer has partnered with EatingWell magazine to launch the drug maker’s Lipitor For You "Recipes 2 Go" mobile application.

Pfizer — which began working with EatingWell in 2009, licensing the brand’s healthy recipes for the Lipitor My Heart Wise website — said the "Recipes 2 Go" app offers consumers a variety of resources that can help patients manage heart health, including access to healthy recipes for appetizers, entrees, side dishes, snacks and desserts; a shopping list feature and tips on portion sizes and exercise. What’s more, the app also includes a copy of the Lipitor $4 co-pay card where Pfizer Lipitor For You participants can save their unique ID number to always have their card on hand when refilling their Lipitor (atorvastatin calcium) tablets prescription.

"Taking a cholesterol-lowering medication like Lipitor is just part of the equation for maintaining a healthy lifestyle," said Greg Reeder, senior director, team leader, U.S. brands, established products business unit at Pfizer. "The healthy recipes from our partnership with EatingWell gives Pfizer another innovative way to educate patients on the importance of managing cholesterol."


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PHARMACY

Shoppers Drug Mart to acquire 19 Paragon pharmacies, three central fills

BY Antoinette Alexander

TORONTO — Canadian retailer Shoppers Drug Mart is looking to acquire 19 retail pharmacies and three central fill pharmacies located in British Columbia, Alberta and Manitoba from Paragon for about $75 million in cash.

The completion of the transaction is subject to the approval of Paragon’s shareholders, acceptance by the TSX Venture Exchange and certain other customary closing conditions. The transaction is expected to close in third quarter 2012.

The acquisition of the Paragon retail pharmacies, along with the central fill locations that service the long-term care market, will expand Shoppers’ retail presence in western Canada and will provide a platform for the company’s MediSystem Technologies business to enter the British Columbia and Manitoba markets.

"This acquisition is a very good fit for Shoppers Drug Mart and is consistent with our stated growth objectives in retail pharmacy and long-term care," stated Domenic Pilla, president and CEO of Shoppers. "We look forward to welcoming the pharmacists and employees of Paragon to the Shoppers family, and together continuing to meet the needs of the patients and customers they serve."

There are more than 1,206 Shoppers Drug Mart and Pharmaprix stores operating in each province and two territories. The company also licenses or owns 57 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight upscale beauty destinations operating as Murale. The company also owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.

In addition to its retail store network, the company owns Shoppers Drug Mart Specialty Health Network, a provider of specialty drug distribution, pharmacy and patient support services; and MediSystem Technologies, a provider of pharmaceutical products and services to long-term care facilities.

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