HEALTH

Pfizer to manage holdings as small units

BY Alaric DeArment

NEW YORK Drug maker Pfizer will manage its holdings as small units in a similar fashion to Johnson & Johnson, CEO Jeffrey Kindler told Bloomberg.

Kindler told the news agency that following Pfizer’s acquisition of Wyeth, which caused the world’s biggest drug maker to grow by 50%, he is dividing it into separate units to manage various product divisions, which include prescription drugs, OTC drugs, vitamins and vaccines.

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Baby Vibe unveils gum massaging product for teething children

BY Michael Johnsen

THOUSAND OAKS, Calif. Baby Vibe on Monday announced its new option for parents seeking teething relief for their children, the JeJe Teether, a product that creates a vibrating sensation that massages aching gums and eases the process of cutting teeth. The vibrations last seven minutes before JeJe Teether switches off automatically.

“The vibration produced by the JeJe Teether actually stimulates gum tissue and facilitates the tooth breakthrough process quite naturally,” stated Mario Gonzalez, co-founder of Baby Vibe. “So the function of the JeJe Teether is twofold: It relieves the pain and shortens the window in which the baby can experience pain.”

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Perrigo begins shipping OTC ibuprofen and diphenhydramine citrate tablets

BY Michael Johnsen

ALLEGAN, Mich. Perrigo on Friday announced that the company has begun shipping over-the-counter ibuprofen and diphenhydramine citrate tablets, 200/38 mg. The product will be marketed under store brand labels and is comparable to Wyeth Consumer Healthcare’s Advil PM tablets, 200/38 mg, indicated as a pain reliever/nighttime sleep-aid.

Estimated brand sales for the product for the last 12 months ending Sept. 28 were $70 million, according to Perrigo estimates.

 

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