Pfizer acquires Baxter International vaccine portfolio for $635 million
Ad Age report: J&J’s baby brand targets millennial moms via social media initiative
NEW YORK — Johnson & Johnson’s baby brand is looking to reach millennial moms via a massive social media effort that will comprise 40 different videos, according to Ad Age.
The first video, titled “Our Promise,” launched on Wednesday and centers on the brand’s promise to remove potentially harmful ingredients from products.
"We recognized that in order to connect with the millennial mom, we really needed to be very transparent," Kelly Gottfried, marketing director of Johnson's Baby was quoted as saying in the Ad Age article. She emphasized that "the products were always safe. But as a mom, I understand you hear certain buzzwords about certain ingredients, and that causes concerns at any level."
The company will share the video through its YouTube channel and Facebook page and will also ask its employees to share the video through their own social-networking channels, the article stated.
Former P&G chief Robert McDonald confirmed to lead Veterans Affairs
WASHINGTON — As expected, former Procter & Gamble head Robert McDonald has been confirmed to serve as Veterans Affairs secretary.
In a statement, President Barack Obama applauded the U.S. Senate for the Tuesday’s confirmation, saying, “As a veteran himself and a proud member of a military family, Bob is deeply committed to serving our veterans and their families. And as an executive with decades of private-sector experience, he is uniquely equipped to lead the Department of Veterans Affairs, and to help change the way the VA does business. As a country, we have a solemn duty to serve our veterans as well as they have served us. I know Bob will help us honor that commitment and make sure every veteran gets the care they deserve, the benefits they’ve earned and the chance to pursue the American dream they’ve risked so much to protect. “