HEALTH

Pfizer acquires Alacer

BY Allison Cerra

NEW YORK — One of the world’s largest pharmaceutical companies has acquired the maker and distributor of Emergen-C products.

Pfizer on Monday announced its acquisition of Alacer, a privately held company best known for its vitamin C supplement products. Financial terms of the transaction were not disclosed, but Pfizer did note that the deal would complement its Consumer Healthcare division.

“We are very pleased that the Emergen-C family of products will become part of Pfizer’s portfolio. We expect that our global network and deep expertise in dietary supplements combined with our desire to provide consumers with high-quality products will make Emergen-C more accessible than it has ever been before,” Pfizer Consumer Healthcare president Paul Sturman said. “Emergen-C products add to and greatly complement our market-leading dietary supplement portfolio.”


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HEALTH

AllergEase brings new lozenges to market

BY Allison Cerra

ARLINGTON, Va. — An organic honey lemon herbal lozenge has hit the market.

AllergEase lozenges are designed to offer all-natural support to allergy sufferers by featuring such ingredients as nettle, eyebright, elderflower, plantain, vitamin C and menthol, AllergEase said. The lozenges are recommended for children ages 12 years and up.

AllergEase lozenges carry a suggested retail price of $4.99 per pack.

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Help Remedies combines adhesive bandages with bone marrow donor registry kit

BY Michael Johnsen

NEW YORK — Help Remedies on Monday announced the launch of "Help I’ve cut myself & I want to save a life," which supplements Help’s standard adhesive bandages with a bone marrow donor registry kit. By linking registry to a simple action, Help hopes to reduce barriers to donation and find matches for some of the 10,000 people in the United States who need bone marrow transplants each year.

“Each year thousands of people with leukemia and other blood cancers need a bone marrow transplant to live, yet fewer than half receive one," Help CEO Richard Fine said. "This is a simple and smart idea: By making registration a part of what people are already doing, we think we can get more people to register, and in doing so, help save lives.”

Help has partnered with DKMS, the world’s largest bone marrow donor center, to process help I want to save a life kits, which contain sterile swabs and a postage-paid envelope. Using the kit is simple: The potential donor swabs the blood from their cut, and then mails the swabs in the envelope to DKMS to begin the donor registration process.

The concept for "Help I’ve cut myself & I want to save a life" was generated in a class led by advertising creative Graham Douglas, whose brother received a life-saving bone marrow transplant. Douglas challenged his students to inspire more people to register as donors. Together they arrived at the idea of including blood swab registry kits inside packets of adhesive bandages. Douglas contacted Help, who saw the idea’s potential, developed the kit, and worked with DKMS to establish the program.

"Help I’ve cut myself & I want to save a life" will be distributed to attendees of the TED 2012: Full Spectrum conference, and will be available for purchase on Fab.com and Help’s site, Helpineedhelp.com, with other retailers to follow.


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