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Peter Rabbit Organics introduces veg and fruit purees

BY Allison Cerra

LAKE OSWEGO, Ore. — Peter Rabbit Organics’ line of squeezable puree pouches is expanding with the addition of new vegetable and fruit blends.

The new veggie and fruit purees — now available in sweet potato, corn and apple; pea, spinach and apple; and carrot, squash and apple varieties — come in BPA-free pouches and contain 100% organic vegetables and fruits, with no added sugar or artificial flavors.

New Peter Rabbit Organics veggie and fruit purees are available at Albertsons, select Starbucks stores, Whole Foods Markets and natural food sellers for a suggested retail price of $1.79 each.

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Food Should Taste Good launches online contest

BY Allison Cerra

NEEDHAM HEIGHTS, Mass. — Food Should Taste Good has launched the Touchdown Dance-Off contest, giving fans a chance to win $10,000.

Through Feb. 7, consumers can upload a short video of their creative touchdown dance on the company’s Facebook fan page. The submission with the most votes will score the grand prize of $10,000. Additionally, the Food Should Taste Good team will pick their three favorite videos each week and reward them with $100 and a case of Food Should Taste Good chips. Viewers can vote daily for as many of the videos as they like.

Last November, Food Should Taste Good launched its Food Should Do Good initiative, an effort to end childhood hunger in America by 2015.

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Britain’s ad regulator tells Coca-Cola to pull plug on Vitaminwater claim

BY Allison Cerra

LONDON — The Advertising Standards Authority, an agency that regulates ads in Britain, said that Coca-Cola needs to stop running certain claims for its Vitaminwater brand.

According to published reports, the agency said that Coca-Cola described the flavored water drinks as "delicious and nutritious" in ads that ran last year. The Advertising Standards Authority said that Vitaminwater’s drinks contain 4 tsp to 5 tsp of sugar, and did not qualify to tout the "nutritious" claim.

In late 2010, Vitaminwater launched Stur-D, which Coca-Cola said was the first water and juice beverage to include vitamins C and D and calcium.

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