HEALTH

Pete Rose joins Myoflex in Vegas for ECRM Cough/Cold, Analgesics and Allergy

BY Michael Johnsen

Pictured with Pete Rose (center) are Laren Schulz, Ducere Pharma director marketing, and Chris Dominello, CEO Ducere Pharma.
 
LAS VEGAS — Baseball's all-time hits leader Pete Rose visited ECRM's Cough/Cold, Analgesics and Allergy EPPS meeting here on Monday in support of Ducere Pharma and its Myoflex pain reliever. Rose joined Ducere Pharma as a Myoflex spokesman earlier this month and was on site to sign baseballs for ECRM attendees. 
 
“Pete’s a Hall of Famer in our eyes, and we are excited to have him on board with Myoflex,” Chris Dominello, Ducere Pharma CEO, noted in announcing Rose as Myoflex spokesman. “When you look at what he meant for the game of baseball, his hustle, grit and determination, you can see why so many kids wanted to be like him and play like him, even as they got older and transitioned into weekend warriors.”

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Walmart outlines retailer’s health reach to Nashville Health Care Council

BY Michael Johnsen

NASHVILLE, Tenn. — Walmart's No. 1 seller by units is bananas, an indicator that Americans are making healthier choices, Marcus Osborne, VP health and wellness payer relations for Wal-Mart Stores, told former Senate Majority Leader Bill Frist and members of the Nashville Health Care Council, according to a report in the Nashville Business Journal.
 
When people are asked what they think Walmart's bestsellers are, they usually answer with Cheetos or Coke, Osborne said. 
 
Osborne outlined four ways through which the retailer is reaching its consumer base with health offerings, including its pharmacy, the front-end over-the-counter and natural health section, such ancillary services as vision and hearing clinics and in-store retail clinics, which currently operate in three Walmart markets — roughly 17 in all in Georgia, South Carolina and Texas.
 
In 2014, Walmart emerged with a new, more primary-care focused clinic offering under the banner Walmart Care Clinic, and a radical payment structure — free for its associates, $40 for all customers regardless of service. Even without advanced diagnostic equipment and xray machines, Osborne said the Care Clinics can provide about 80-90% of all primary care needs, according to the article.
 
When Walmart polled its consumers on its retail clinic offering, women reported they'd want to get their annual exams there, the Nashville Business Journal reported. For millennials, Walmart is looking to incorporate a stronger mobile or telehealth component, because for that age group, it's "how I want it, when I want it," Osborne said. 
 
Acoording to the organization's website, the Nashville Health Care Council, founded in 1995, is comprised of "a select group of senior executives who are passionate about solving health care's most complex problems in a way that supports organizationsof all sizes — from privately held startups to publicly traded companies." Former Sen. Frist, a physician, currently serves as Council Fellows chairman.
 

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Walgreens reports uptick in flu incidence across the Southeast

BY Michael Johnsen

DEERFIELD, Ill. — The flu is making its way to the Southeastern United States, according to the latest Walgreens Flu Index, a weekly report developed to provide state- and market-specific information regarding flu activity.
 
While the flu is still prevalent across Oklahoma, Arkansas and Texas, the flu is beginning to pick up speed across South Carolina, Alabama, Georgia and Florida. According to the report, six of the top 10 designated market areas as measured by flu activity gains from the week beginning Feb. 9 through Feb. 16 are in these states. 
 
The top 10 DMAs in flu activity gains from Feb. 9 through 16 were: 
 
  1. Columbia, S.C.;
  2. Birmingham (Anniston and Tuscaloosa), Ala.;
  3. Baton Rouge, La.;
  4. Chattanooga, Tenn.;
  5. Orlando – Daytona Beach – Melbourne, Fla.;
  6. Greenville – Spartanburg – Anderson, S.C. and Asheville, N.C.;
  7. Colorado Springs – Pueblo, Colo.;
  8. Atlanta;
  9. Rockford, Ill.; and
  10. Indianapolis.
The top 10 state as measured by flu activity gains were: 
 
  1. South Carolina;
  2. Alabama;
  3. Georgia;
  4. Florida;
  5. Indiana;
  6. Colorado;
  7. Connecticut;
  8. Illinois;
  9. Ohio; and
  10. Minnesota. 
The top 10 DMAs as measured by flu activity for the week beginning Feb. 16 were:
 
  1. Oklahoma City;
  2. El Paso, Texas (Las Cruces, N.M.);
  3. Ft. Smith-Fayetteville-Springdale-Rogers, Ark.;
  4. Tulsa, Okla.;
  5. Little Rock – Pine Bluff, Ark.;
  6. Jackson, Miss.;
  7. San Antonio;
  8. Huntsville – Decatur (Florence), Ala.;
  9. Knoxville, Tenn.; and
  10. Austin, Texas. 
The top 10 states as measured by flu activity for the week beginning Feb. 16 were: 
 
  1. Oklahoma;
  2. Arkansas;
  3. Mississippi;
  4. Texas;
  5. Alabama;
  6. Louisiana;
  7. Tennessee;
  8. Kansas;
  9. South Carolina; and
  10. Nebraska. 
The Walgreens Flu Index ranks those designated market areas experiencing the highest incidences of influenza across the country. With the ability to generate hyper-local data that’s as specific as a single zip code, the Index aims to drive consumer awareness and prevention within communities, while also serving as a valuable resource for health departments, media and others at the local level.

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