HEALTH

PetArmor launches new TV campaign

BY Michael Johnsen

YARDLEY, Pa. — To kick off the arrival of flea and tick season, PetArmor last week launched a national TV commercial campaign created by Adrenaline, a Havas Company. The commercials educate pet parents that value-priced PetArmor is guaranteed to protect pets as well as competitive products at killing adult fleas and ticks. The :30 and :15 spots will air nationally supplemented with local market activity beginning April 1.

The advertising message was reinforced in a March 22, 2013 "Frugal Friday" segment on "TODAY"

 

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Basketball All-Star Lisa Leslie joins Chattem on ‘Allegra Outdoor Challenge’

BY Michael Johnsen

BRIDGEWATER, N.J. — Basketball All-Star Lisa Leslie and Chattem last week created the "Allegra Outdoor Challenge," a series of workout tips to help inspire people to stay active outdoors during spring allergy season.  

Beginning in April, Allegra’s Facebook page will highlight photos and tips from Leslie detailing ways families can take the "Allegra Outdoor Challenge" and escape allergy madness this spring. 

"As an athlete and a mom, there’s nothing I enjoy more than getting outside to shoot hoops or run around with my kids, but when our allergy symptoms act up it can keep my whole family indoors," Leslie said. "I am thrilled to team up with Allegra and show families that with the help of Allegra their seasonal allergies don’t have to stop them from enjoying the outdoors and having fun."

"As the weather warms up there’s no reason allergies should hold you back from the things you love to do. For more than 15 years, Allegra has been helping families find relief from their allergy symptoms," stated John Stroud, EVP marketing, Chattem. "We are proud to team up with Lisa Leslie to create a program dedicated to helping families put allergies behind them so they can enjoy the great outdoors."

 

 

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Rite Aid greets allergy season with free screenings, offers for Wellness+ members

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is offering free allergy screenings, information and a range of products as the allergy season approaches, the retail pharmacy chain said Tuesday.

The chain said it would offer free allergy pamphlets at all its stores, as well as screenings at select locations in Atlanta, Baltimore, Pittsburgh, Harrisburg, Pa., Buffalo, N.Y., and Nashville, Tenn. The American College of Allergy, Asthma and Immunology has forecasted that mild winter temperatures, high precipitation and higher pollen production could make this spring one of the worst allergy seasons on record. The company also has launched a web page that includes details on Rite Aid Allergy Awards, which allow members of the chain’s Wellness+ loyalty card program to earn a $20 gift certificate for every $75 spent on Zyrtec and Benadryl products.

"The best way to keep allergies from spoiling the spring is to begin treating seasonal symptoms about two weeks prior to their onset," Rite Aid EVP pharmacy Robert Thompson said. "That’s why now is the perfect time to let customers know about Rite Aid’s full array of allergy support, including personalized pharmacist counseling, allergy management tips in stores and online plus free clinical screenings to detect personal allergy triggers."

The company also said it would sponsor community health events during the week of April 14 at its nearly 800 Wellness stores, in which pharmacists would address topics like allergies, osteoporosis, men’s health and infertility.

 

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