Parents and school nurses alike have expressed plenty of concern about super lice and how to treat these pesticide-resistant hair vermin safely, and most importantly, effectively. A number of OTC manufacturers have responded with product launches and offerings that effectively address ridding households of lice infestations.
One year ago, Prestige Brands launched its Nix Ultra Super Lice System that kills both traditional and super lice, as well as their eggs, without further contributing to pesticide-resistant strains of lice. “The combination of mineral oil and dimethicone provides optimal coating and coverage of both lice and hair, creating a slippery surface so lice and eggs, even those difficult-to-kill super lice, can be more easily removed by the Nix professional comb,” said Tanya Remer Altmann, a fellow at the American Academy of Pediatrics.
TyraTech takes a different tack with its Vamousse Lice Treatment, which has been on the market since 2014, by robbing lice of moisture through its pesticide-free mousse-based product. Since it first hit the market, Vamousse has introduced three other products to round out the toolkit for parents, including two infestation-targeted products to treat children and the home, and a pediculicide repellent.
Boosting its new treatment product through a viral YouTube campaign, dubbed the “Lice Apocalypse,” Lice Clinics of America in May brought to market a new kit that does it all — from killing the lice and detangling a child’s hair to helping remove the dead lice and their eggs. “Our innovative and science-based solutions now offer consumers the ability to cure lice infestations at one of our urgent care clinics or in the comfort of their own home,” said Claire Roberts, CEO of Lice Clinics of America. “And unlike other over-the-counter products, ours even smells good, which is a testament to our desire to provide a pleasant user experience in an unpleasant situation.”
And as if head lice infestation and treatment and cleaning the house aren’t stressful enough, there also is the fret over re-infestation. In response to that concern, TecLabs last year included its Licefreee Everyday! Shampoo as part of its lice kits. Consumers concerned about a re-infestation can use the shampoo in place of their regular daily shampoo.
To download the full Super Bugs report, click here.
HRG introduces cross-merchandising infographic series
WAUKESHA, Wis. — Hamacher Resource Group on Wednesday introduced a new infographic series to help community pharmacies maximize sales. “Increasing the Market Basket — Ideas for Cross-Selling Merchandise,” offers suggested complementary items to add to front-end health, beauty and wellness departments as space is available to improve the shopper experience and increase impulse purchases.
HRG category analysts developed lists of items from other categories that would be helpful in alleviating symptoms associated with the conditions or illnesses the chosen department addresses. Cross-merchandising adds another level of convenience for shoppers who may not be feeling their best, and facilitates easy add-on sales.
The first department featured in the series is cough, cold and allergy. Analysts identified products such as allergy eye drops and hand sanitizer as good additions to the cold and allergy department when room is available.
CHPA adds seven members
WASHINGTON — The Consumer Healthcare Products Association last week elected two new manufacturer and five new associate members.
On the manufacturing side, hand sanitizer manufacturer GOJO Industries has joined CHPA. GOJO produces and markets skin health and hygiene solutions for away-from-home settings under the Purell brand. Fertin Pharma has also signed on as a manufacturer member. Fertin is a contract manufacturer of patented, multi-layered, compressed chewing gum technology products in various categories, including smoking cessation and whitening.
New CHPA associate members include Clarkston Consulting, a consulting firm in the areas of strategy, operations and implementation; Complete Compliance Solutions, a consultant firm for regulatory licensing and registration for OTC medicines, cosmetics and medical devices; Gelesis, which consults on therapies under development for safe weight loss and improved glycemic control; HellRC, a research and consulting firm for both Rx and OTC products, switches, market research and clinical market research; and Medeechy, a company that develops technology tools to facilitate decision-making and intake methodology for OTC medicines.