Personalization becoming key component to omnichannel mix
Xyrena launches fragrance from athlete
LOS ANGELES — Celebrity-branded perfumery Xyrena on Thursday introduced a new fragrance from basketball player Dalton Maldonado — the first signature scent from an openly gay athlete.
"We're thrilled to be working with Dalton on this fragrance launch," Killian Wells, CEO of Xyrena said. "He's a brave young man. We want to reward his courage and sportsmanship by helping him share his story through an innovative product release."
Xyrena will donate 15% of sales of Formula 3 — named after Maldonado’s jersey number — to You Can Play, an organization for LGBT athletes.
Early in Maldonado’s career, he experienced harassment from opponents in rural Kentucky, according to Xyrena. After his photograph was omitted from his yearbook, Maldonado received worldwide support.
"At certain moments in our lives, we are compelled to be messengers of change," Maldonado said. "I'm grateful to be able to work on this fragrance opportunity with Xyrena because of its potential to support and inspire fellow athletes in the LGBT community."
The fragrance features top notes of grapefruit, star anise and bergamot, in addition to middle notes of grass and ozone. The base notes consist of cotton flower and musk. The bottle features a metallic gold trading card with Maldonado’s image.
"The release of this … fragrance goes to show that discrimination never pays, but having the courage to be yourself certainly does," Wells said. "While nothing can make up for what Dalton has endured, I can confidently say most teens would gladly trade their yearbook photo for a fragrance deal and chance to better the world as an inspirational advocate."
Bartell to offer free beauty consultations, discounts
SEATTLE — Bartell Drugs on Wednesday announced that it will celebrate its fall beauty event from Sept. 27 to Oct. 3. The event will include free makeup consultations in selected stores and chain-wide discounts on select beauty items.
Six Bartell Drugs stores will host free, 20-minute consultations by professional makeup artists that feature products from Maybelline, L’Oreal, Revlon, Almay, CoverGirl and NYX Cosmetics, the company said. Consumers who reserve the free beauty consultations will also receive a goody bag with samples of fall beauty products.
Special offers include $1.25 off any cosmetic purchase of $6.99 or more, a $5 gift card with a $15 Revlon products purchase and a $5 gift card with a purchase of $25 Burt’s Bees’ products, according to the company. Bartell will also offer specials on OGX and Proganix hair care products.
In honor of its 125th anniversary, Bartell will offer an enter-to-win sweepstakes with a grand prize of an overnight getaway package at Alderbrook Resort for two, a $100 spa credit and $100 dinner credit.
Free makeup consultations will be offered at the following locations:
- Downtown Seattle (1628 5thAve), from 2 p.m. to 7 p.m. on Oct. 1;
- North Bend (248 Bendigo Blvd), 2 p.m. to 7 p.m. on Oct. 1;
- Alderwood (2518 196th St. SW, Lynnwood), 11 a.m. to 4 p.m. on Oct. 2;
- University Village (2700 NE University Village St, Seattle), 11 a.m. to 4 p.m. on Oct. 2;
- Roosevelt Square (6401 12th Ave NE, Seattle), 11 a.m. to 4 p.m. on Oct. 3; and
- Magnolia (2222 32nd Ave W, Seattle), 11 a.m. to 4 p.m. on Oct. 3.