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Personal massager business equals big opportunity, C&D chief says

BY Michael Johnsen

PRINCETON, N.J. — Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.

"This is a category of new white space for our Trojan brand to enter," James Craigie, C&D’s executive chairman, CEO, interim president of domestic personal care division and member of executive committee, told analysts during a conference call Thursday. "It represents a major launch-and-growth opportunity because we estimate that the total vibrations category currently has up to $1 billion in retail sales with no clear branded leader," he said. "Our total Trojan vibrations business had a 35% increase in gross sales in the second quarter versus a year ago, and achieved a record quarterly share of over 61%, up 6 points versus a year ago."

Craigie affirmed that the company’s market-leading Trojan condom business is faring well despite the slight loss of market share year-to-date. "Quite honestly, the competition’s coming from the Ansell [Healthcare Products] company," he said. Ansell fields the Lifestyles brand of condoms and intimacy health products. "They’ve had some gains in distribution … that have cost a couple of tenths [of share] off us." With regard to Durex, recently acquired by Reckitt Benckiser, there’s been no sign of any increased activity, he added.

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PLMA: Consumers can save more than 35% when buying store brands

BY Allison Cerra

NEW YORK — Consumers heading to the grocery store this summer can garner more than 35% in savings if they buy store brands, according to a pricing study conducted by the Private Label Manufacturers Association.

PLMA said its study tracked tracked pricing for 30 grocery items — both food (i.e., hot dogs, barbecue sauce, etc.) and nonfood items (i.e., charcoal, paper plates, foil, etc.) — over a six-week period at a conventional supermarket. The study results indicated that consumers who opt to purchase the private-label brand for products on the list, versus than the national brand, on average could save $44.04 off their total market basket — a savings of 35.7%. PLMA drew this conclusion after making six separate trips with the total bill costing $123.23 for national brand purchases and $79.19 for private-label purchases.

According to PLMA, private-label items today account for nearly 1-in-4 grocery products sold.

Click here for the full results.

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Walgreens makes strong showing at Black Women’s Expo

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Friday announced it is hosting a Walgreens Pavilion at The Black Women’s Expo this weekend at McCormick Place. Activities will include free health screenings from the AARP/Walgreens Wellness Tour bus, one-on-one health consultations, free samples of popular beauty products and networking opportunities for diverse companies interested in doing business with Walgreens. Flu shots also will be available for $10.

In an effort to reach as many women as possible with valuable healthcare information, Walgreens chief medical officer Cheryl Pegus will lead a series of speed dating-style health consultations allowing attendees to receive private, one-on-one sessions with healthcare professionals. Participants will have an opportunity to learn more about the health issues most relevant to African-American women, including diabetes prevention and management, heart health, fitness, nutrition, HIV/AIDS testing and prevention and fibroids.

In addition, Pegus will discuss what every woman should know about her health on the expo’s main stage at 3 p.m. on both days.

“Women of color are well aware that their own health is important for the health of their families,” Pegus stated. “The more they know about diabetes, heart disease, HIV/AIDS and easy ways to stay fit, the better it is for our communities.”

In addition to pharmacy, health and wellness services, Walgreens will host its first-ever “Walgreens Beauty Bar,” featuring many of the brands that have helped the drug store chain build its strong heritage in beauty. Representatives from such brands as Olay, Revlon, Motions, Ambi and Luster’s, as well as new offerings including SheaMoisture, will be on hand to offer free samples and demonstrations. Shannon Petree, VP and general merchandise manager for Walgreens beauty and personal care division, will speak on the changing face of the beauty shopper and why beauty companies are launching more products and initiatives than ever targeted at African-American consumers.

The first 1,500 women to register in advance for the Walgreens Beauty Bar presentation will receive a Walgreens Community Corner gift bag designed by Chicago artist Andre Guichard featuring products from more than 20 Walgreens suppliers. Drawings for other prizes will take place throughout the weekend.

Another main focus for the Walgreens Pavilion will be the company’s commitment to nurturing diverse businesses. On Saturday at 11:30 a.m. from the expo’s main stage, Walgreens chief diversity officer Steve Pemberton will discuss Walgreens’ supplier diversity and inclusion initiatives, including its “Community Corner” program designed to showcase products from diverse vendor partners and “The Power of Alignment,” an innovative initiative aimed at connecting Walgreens diverse service providers with its vendor base.

“We are extremely proud of the work we do to support economic development in the diverse communities we serve,” Pemberton said. “Our efforts continue to open doors and help minority-owned, women-owned and other diverse businesses uncover new opportunities. Our sponsorship of The Black Women’s Expo is no exception," he added. "This weekend, several of our African American vendor partners will be featured alongside some of the world’s most recognizable brands. We are committed to expanding our network of diverse suppliers and look forward to making connections with potential partners during the expo.”

For more information on Walgreens Supplier Diversity, visit Walgreens.com/supplierdiversity.
 

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