BEAUTY CARE

Personal Care Products Council’s chief scientist responds to fragrance safety report

BY Antoinette Alexander

WASHINGTON A new report by activist group Campaign for Safe Cosmetics alleging that a number of popular brand-name perfumes and teen body sprays have “secret” chemicals that could be harmful to consumers is “erroneous” and “does a disservice to consumers,” stated John Bailey, chief scientist of the Personal Care Products Council, in response to the claim.

The report, titled “Not So Sexy: The Health Risks of Secret Chemicals in Fragrance,” was released on May 12 by the U.S.-based Campaign for Safe Cosmetics and the Environmental Working Group.

An analysis of 17 fragranced products conducted at an independent laboratory allegedly found that, according to the Campaign for Safe Cosmetics, they contained “a dozen or more secret chemicals not listed on labels, multiple chemicals that can trigger allergic reactions or disrupt hormones, and many substances that have not been assessed for safety by the cosmetics industry’s self-policing review panels.”

Responding to the report, Bailey stated: “The validity of the report is seriously undermined by its failure to include quantitative measurements of the ‘secret’ ingredients it purported to find. Such measurements are a fundamental element of toxicological risk assessments. Without them, it is impossible to make valid judgments about potential risks.

“The report also erroneously alleges that many of the materials ‘revealed’ in their testing have not been assessed for safety. In fact, most of the ingredients have been the subject of a safety assessment by one or more authoritative bodies.

“Usage standards for fragrance are set based on the recommendations of a scientific panel of toxicologists, dermatologists, pathologists and environmental scientists that is overseen by the Research Institute for Fragrance Materials, the research arm of the International Fragrance Association. The RIFM database contains a significant volume of information on fragrance materials,” Bailey concluded.

With regard to the allegations of sensitization from fragrance ingredients, Bailey said that it has long been known that some people are sensitive to some natural or manmade materials in the environment. He also explained that because fragrance components are made up of so many substances it is literally impossible to list them all on a product label. Given this, virtually all countries, including the European Union, allow fragrance ingredients to be declared on a label under the general term of “fragrance.”

With regard to the allegations in the report that some fragrance ingredients could be hormone disruptors, Bailey stated that this is “based on incomplete assessments of available scientific data about potential hormone affects and do not take into account actual exposure in cosmetic products. The studies relied upon in the allegations are not directly relevant to human exposure, and many of laboratory tests that have been done were completed under conditions that are not directly applicable to the use of these ingredients in cosmetic products. In some substances, the hormone effects measured are tens of thousands of times less than what would be expected to cause effects in humans. The weight of evidence in hormone disruption science today does not support the conclusions presented in this report.”

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Walgreens hosts Maybelline makeovers

BY Antoinette Alexander

WINTER PARK, Fla. Walgreens recently hosted a Maybelline makeover event at 100 stores in Florida to promote several new Maybelline products for eyes and lips.

A professional makeup artist was on hand at each store to apply Eye Studio Color Pearls shadow, Lash Stiletto mascara and Shine Sensational lip gloss in mini eye and lip makeovers. In just two days, more than 800 makeovers were performed resulting in more than 1,000 pieces sold.

The success clearly underscores the importance of in-store beauty events and, perhaps more importantly, in-store beauty advisers. Recognizing the important role that beauty advisers play in the mass market, The Drug Store News Group recently launched a new Web site geared toward beauty advisors that can be found at www.BeautyAdvisorLounge.com.

According to a survey consumers took during the event, more than one-third had never tried Maybelline products before; 33% purchased something that day and another 62% said they would make a Maybelline purchase in the future because of this event.

While there, the makeup artist personally trained the store’s beauty adviser on the brands so that they could assist future customers.

Cosmetic Promotions, a promotional and marketing company based in Central Florida, facilitated the event.

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Softlips expands line

BY Antoinette Alexander

ORCHARD PARK, N.Y. The Mentholatum Co. has expanded its Softlips pure lip care line with the launch of the new Softlips pure 100% natural products, which includes lip butter and lip polish.

The new products are available in the naturals/organic section at Target stores nationwide.

The products are made with 100% natural ingredients, have light flavors and are available in several scents. All of the products are free of preservatives, phthalates, sulfates, parabens, mineral oil and gluten.

Softlips pure 100% natural lip butter comes in a tube applicator and provides hydrating SPF 15 protection for dry lips with zinc oxide, shea butter, jojoba seed oil and beeswax. The suggested retail price is $5.99.

Softlips pure 100% natural lip polish provides natural exfoliation for lips with organic coconut flakes and sugar. It promises to moisturize lips with beeswax and such natural seed oils as safflower, mango and castor seed. The suggested retail price is $5.99.

Softlips pure 100% natural lip gloss comes in a tube applicator and provides a natural, glossy color with shine. It comes in three shades — Shell Pink, Natural Honesty and Coral Charm — with natural seed oils and beeswax and provides SPF 15 protection with zinc oxide. The suggested retail price is $5.99.

Softlips pure 100% natural lip tint is a balm/stick applicator that provides sheer, tinted color in the same three shades as the lip gloss. It is made with beeswax, coconut oil and other natural ingredients. It offers SPF 15 protection with zinc oxide. The suggested retail price is $3.99.

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