BEAUTY CARE

Personal Care Products Council, American Cleaning Institute launch FightGermsNow.com

BY Antoinette Alexander

WASHINGTON — The Personal Care Products Council and the American Cleaning Institute have teamed up to launch a new website, FightGermsNow.com, to provide consumers, researchers and regulators information on antibacterial soaps and ingredients.

"We are proud to launch FightGermsNow.com as a reliable, fact-based resource on antibacterial soaps and ingredients," said Brian Sansoni, ACI VP communication. "This site contains information on the science behind the safety and effectiveness of these products that are used by millions of Americans every single day."

"Surveys show that a majority of Americans use and benefit from antibacterial soaps on a daily basis, whether it’s in homes, hospitals, restaurants, day care centers or workplaces," added Kathleen Dezio, EVP public affairs and communications for the Personal Care Products Council. "This support remains strong even in the face of a relentless flow of misinformation about these products over the last several years."

FightGermsNow.com contains fact sheets on antibacterial soaps and ingredients, information on how these products are regulated, a summary of research and data showcasing their safe and effective use, and news updates and links to relevant articles concerning antibacterial soaps and ingredients.

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BEAUTY CARE

P&G’s beauty, grooming segments see growth

BY Antoinette Alexander

CINCINNATI — Procter & Gamble announced on Thursday that its beauty and grooming segments posted single-digit increases in net sales during the third quarter.

Beauty net sales rose 5% to $4.9 billion, on 5% volume growth. Organic volume, which excludes the net impact of Zest and minor fragrance divestitures, increased 6%, and organic sales grew 4%. The company noted that volume growth was driven by double-digit growth in developing regions, while volume in developed regions was flat.

Net earnings in the beauty segment decreased 3% to $547 million as lower operating margin more than offset the impact of sales growth.

In grooming, net sales rose 8% to $1.9 billion on a 2% increase in volume. Organic sales were up 7%. Price increases did add 5% to net sales growth behind blades and razors, and lower promotional activity in Latin America and across the developed regions.

Net earnings in the grooming segment increased 1% to $379 million driven by net sales growth and operating margin expansion, partially offset by a higher effective tax rate.

Net sales for the company rose 5% to $20.2 billion on 5% unit volume growth. Organic sales grew 4%. Diluted earnings per share from continuing operations were 96 cents, up 16% compared with the year-ago period.

"The growth fundamentals of our business are strong," stated Bob McDonald, P&G chairman, president and CEO. "We delivered broad-based volume, sales and market share growth, and grew EPS in a very difficult operating environment. We increased our dividend for the 55th consecutive year by 9%. We continue to advance our purpose-inspired growth strategy of improving the lives of more consumers in more parts of the world, more completely."

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Henkel’s Tone brand teams up with Sara Bareilles for Backstage Pass Artist Series

BY Antoinette Alexander

SCOTTSDALE, Ariz. — In celebration of its new Vino Moisture body wash with crushed grape and shea butter, Henkel’s Tone brand is partnering with Grammy-nominated artist Sara Bareilles.

From live chats and an online tour diary to backstage meet and greets, Tone brand is giving consumers access to the artist while she’s on tour this summer for her current album, Kaleidoscope Heart. Two fans will win the Tone Body Wash Ultimate Backstage Pass, an all-expenses-paid trip to New York City for a private picnic in the park with Bareilles prior to her show on Aug. 31.

Tone brand’s Backstage Pass Artist Series was launched in 2010 to give fans the opportunity to chat live with their favorite musicians through the brand’s Facebook page.

"We wanted to connect beyond the shower — be an inside source to new trends and ingredients," stated Jasmin Manner, GM of personal care at Henkel. "Through the Backstage Pass Artist Series, we are not only able to give fans access to highly influential female artists, but also give them a place to share their own inspirations and celebrate life’s everyday discoveries."

This year, Tone brand introduced Tone Vino Moisture with crushed grape and shea butter to its line of spa-inspired body washes. This blend treats skin to a hydrating, creamy lather full of crushed grape, shea butter and vitamin E.

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