HEALTH

Personal care co. to deliver educational resources for prostate cancer patients

BY Michael Johnsen

PHILADELPHIA SCA Personal Care North America on Wednesday announced that the company is teaming with Men’s Health Network and Us TOO International, a prostate cancer education and support organization, to get men talking about urinary incontinence with a series of online, offline and grassroots activities.

As part of the effort, Men’s Health Network and SCA Personal Care North America, through its TENA brand, worked together to create LockerTalk.com, a virtual “locker room” that provides men, including those suffering or recovering from prostate cancer, with the straight-talking educational resources they need to manage their urinary incontinence issues through a discreet community of resources.

“Not surprisingly, research indicates that the Internet is a man’s No. 1 source for information about sensitive health topics such as incontinence,” commented Spencer Deane, VP marketing SCA Personal Care North America. “We hope to provide men with a valuable resource they can turn to for information, guidance and support. We just launched TENA MEN, a line of protective underwear and guards designed specifically for men because we understand the importance of supplying men with resources and products created with their unique needs in mind.”

To help reach men and their loved ones affected by this condition, Us TOO International, a grassroots, non-profit prostate cancer education and support network, will collaborate with SCA to develop educational resources including a male urinary incontinence brochure.

“Men recovering from prostate cancer go through a lot both physically and mentally,” commented Tom Kirk Us TOO president and CEO. “Once they get past the struggle with diagnosis and treatments they can be left with serious post-treatment issues like urinary incontinence, which can leave them feeling confused and embarrassed.”

“We know men talk about their favorite sports teams, but what they aren’t talking about is urinary incontinence, which may affect their ability to play or enjoy their favorite sports,” stated Scott Williams, VP Men’s Health Network. “We encourage men and their loved ones to visit LockerTalk.com to get the straight-talking information they need in language they can understand.”

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HEALTH

Natrol launches vitamin supplement

BY Michael Johnsen

CHATSWORTH, Calif. Natrol on Thursday launched Fish Oil + Vitamin D3, a combination of nutrients for overall health and immunity. The supplement is formulated as a softgel to be taken once daily at an average suggested retail price of $16.99.

The company cited recent scientific studies that have shown vitamin D3 — the vitamin that the body manufactures from sunlight — to be beneficial for aiding overall health, including bone health, immunity support and cellular protection in both men and women, and especially for middle-age and older adults, as the genesis for combining the two ingredients.

Commonly known for their heart health and bone health benefits, fish oil (omega-3 fats) and vitamin D have recently been studied for their cellular activity and abilities to promote breast health, colon health and prostate health, Natrol added. At the cellular level, research shows that omega-3 fats are the building blocks for cellular membranes.

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Stayhealthy presents wireless body-fat analyzer; final product to be HealthVault-friendly

BY Michael Johnsen

BELLEVUE, Wash. Following a two-year clinical study at the University of Southern California, Stayhealthy on Thursday introduced their next generation body composition analysis technology at Microsoft’s Connected Health Conference.

The technology accurately measures body composition in various forms depending on the need – from a home use individual device that will retail for less than $100 to a commercial grade device for physicians, fitness and nutrition professionals.

The devices will be able to upload the data directly into Microsoft HealthVault. “Stayhealthy’s body composition analysis is an example of inexpensive and innovative technology that connects with HealthVault to really make a difference in improving healthcare,” stated David Cerino, general manager of the Consumer Health Solutions Group at Microsoft. “Through our cooperative efforts, we are creating technology that brings together the power of the web, server-based processing and medical grade devices to deliver a revolutionary means of helping people better understand and measure their weight-related health risks.”

“At a time when our nation faces a healthcare crisis driven by excess weight and obesity, we are excited to introduce the Stayhealthy Body

Composition Analysis technology,” stated John Collins, CEO of Stayhealthy. “By providing this technology we hope to help millions of people track their body compositions and make positive adjustments as necessary.”

Stayhealthy’s Body Composition Analysis technology incorporates two elements – a physical data collection device that utilizes bio-impedance technology, and a proprietary server-based algorithm that analyzes the data collected at the device and provides a precise body composition reading via the Internet back to the user’s computer.

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