HEALTH

Perrigo wins tentative approval for generic Zegerid OTC

BY Barbara White-Sax

ALLEGAN, Mich. — Perrigo has received tentative approval from the U.S. Food and Drug Administration for its abbreviated new drug application to market over-the-counter omeprazole and sodium bicarbonate capsules in the 20-mg/1,100-mg strength, the store-brand equivalent to Merck’s Zegerid OTC.

Zegerid OTC (omeprazole and sodium bicarbonate capsules 20 mg/1,100 mg), a proton-pump inhibitor indicated to relieve frequent heartburn, had sales of approximately $42 million through food, drug and mass merchandisers for the lastest 12 months.

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HEALTH

Pet meds provide new way to draw in customers

BY Alaric DeArment

WHAT IT MEANS AND WHY IT’S IMPORTANT — One of the most common reasons that retailers give for pet-medication programs is that pets are part of the family.

As analyst Debbie Wang of investment firm Morningstar told Drug Store News in April 2012, more empty nesters and young couples putting off having children are driving increases in pet ownership, and with that comes a need for pet healthcare.

(THE NEWS: Vet, FTC meeting affirms pharmacists’ animal medication role. Click here for the story.) 

This is why retailers like Kmart and Costco have been pushing their pet med businesses and expand their presence in a pet products market-worth, by some estimates, almost $53 billion. But a bigger reason is that it helps draw customers into the store, Wang said. Pet meds in and of themselves aren’t a major profit driver: A study cited by online pet supply retailer Drs. Foster and Smith estimates that 6 million pet prescriptions were filled at pharmacies outside veterinary offices last year, while Packaged Facts estimates that total sales of prescription pet drugs, including those dispensed by veterinarians, were $6.7 billion the same year.

Convenience is another incentive. As Nutramax director of veterinary science Rob Devlin told Drug Store News in June, the availability of OTC products for fleas, ticks and heartworm and new OTC pet supplements helps turn retailers into one-stop shop. But merchandising is important: Devlin — who estimated the total market for pet health, foods and other products at $52.87 billion — suggested that pet health should be a separate block in the store from pet treats in order to distinguish health products from those that might claim to provide health benefits, but contain low amounts of nutrients.


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Lansinoh launches breast pump, baby bottle and nonmedicinal pain reliever for breast-feeding moms

BY Michael Johnsen

 WASHINGTON — Lansinoh Laboratories on Friday announced the launch of the new Lansinoh Affinity Pro Double Electric Breast Pump, featuring three customizable pumping styles that can help moms maximize milk flow and comfort to enhance breastfeeding success. The new Lansinoh Affinity Pro pump was recognized as a finalist in the Juvenile Products Manufacturers Association 2012 Innovation Awards, the company reported. 

“What’s most amazing about this pump is that it actually has the potential to help more moms have greater success in breastfeeding," stated Michael Barclay, SVP marketing at Lansinoh. "By combining the Affinity Pro with our new Lansinoh Momma Bottle with NaturalWave Nipple, the Lansinoh TheraPearl 3-in-1 Breast Therapy and our cornerstone Lansinoh HPA Lanolin, moms can have a comprehensive solution for maximizing their breastfeeding success.”

The new Affinity Pro features an LCD screen that helps moms keep track of pumping time. Also, unlike other leading brands of breast pumps, the Lansinoh Affinity Pro is a closed system, which ensures maximum hygienic milk conditions for babies by preventing bacteria and mold growth in tubing and the pump motor. The unit will begin shipping in 2013 and will retail at a suggested $129.99. 

Lansinoh also recently launched its Lansinoh Momma Bottle with NaturalWave Nipple, which allows for an easy transition from the breast to the bottle and back. The nipple has been proven to help babies utilize the same physical actions as when feeding at the breast, reducing the potential for “artificial nipple preference” that can interrupt and derail breastfeeding.

Also new is the Lansinoh TheraPearl 3-in-1 Breast Therapy — gel packs that conform to the breast and provide 360-degree relief to help address breastfeeding-related challenges so moms can breastfeed longer. The 3-in-1 provides relief for breastfeeding moms in three ways: 1) heat therapy — to help reduce pain and conditions of mastitis and clogged ducts; 2) cold therapy — to help reduce the pain and discomfort associated with engorgement, which can occur during breastfeeding; and 3) hot/warm therapy — to use in conjunction with a pump to help with let-down, which maximizes milk flow so moms can reduce pumping time.

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