HEALTH

Perrigo launches store-brand guaifenesin 600-mg extended-release tablets

BY Michael Johnsen

ALLEGAN, Mich. — Perrigo on Monday announced that it has begun shipments of guaifenesin 600-mg extended-release tablets. It’s the first product that is generically equivalent to Reckitt Benckiser’s Mucinex 600-mg extended-release tablets. 

"This launch is representative of the Perrigo team’s abilities to overcome challenging circumstances as evidenced by this product’s complex formulation and patent challenges," noted Perrigo chairman and CEO Joseph Papa. "The team worked diligently to formulate the product, prove the product’s non-infringement to existing patents, validate and achieve commercial production and bring the product to market."

Sales of Mucinex 600mg Extended-Release tablets, an expectorant indicated to relieve chest congestion and make coughs more productive, reached approximately $135 million through food, drug and mass merchandisers for the last 12 months, Perrigo reported. 


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Robinson Pharma preps launch of new probiotic

BY Michael Johnsen

SANTA ANA, Calif. — Robinson Pharma last week introduced its Unique IS-2 Probiotic Softgel in collaboration with B&D Nutritional Ingredients and Unique Biotech USA. The new product is a shelf-stable, guaranteed-yield probiotic softgel that delivers the Unique IS-2 Bacillus coagulans strain, a trademarked bacterium which has demonstrated high resistance to extreme temperature and humidity.

Probiotics are a hot business, Robinson Pharma stated in a release. "Probiotics are, and will continue to be, one of the most exciting categories in the supplement and foods industries," the company stated. "The massive growth in category sales and well developed consumer awareness is driven by a strong pedigree of clinical research supporting manifold benefits. RPI recognized more than a year ago that the category lacked an easy to swallow, soft gelatin capsule of a documented and researched strain offering a guaranteed shelf life. Filling this key market niche’ was the goal of our program."  

B&D Nutritional Ingredients, the exclusive U.S. distributor of Unique IS-2 and Robinson Pharma signed an exclusive agreement for the production and sale of soft gelatin capsules containing this strain. Robinson Pharma has initiated marketing of the product and forecasts a market introduction later this year.


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Cardium Therapeutics introduces new vitamin format: popping pellet candy

BY Michael Johnsen

SAN DIEGO — Cardium Therapeutics earlier this week announced its To Go Brands operating unit has expanded its VitaRocks kids’ vitamins product line and that retail distribution has been expanded into select Target stores.

The VitaRocks products are inspired by a popping pellet candy that is popular with kids and represents a next-generation, easy-use delivery platform for multivitamins and nutrients, dietary supplements, and potentially over-the-counter medicines for children as well as adults, Cardium Therapeutics suggested. 

"Special formulations allow VitaRocks to melt cleanly in the mouth and deliver vitamins and nutrients while being fun and great tasting," stated Hanna Wagari, Cardium VP sales and marketing. "Unlike many other products in this class, VitaRocks require no mixing with water and can be directly consumed. While the initial product line was designed for children, with the success of new adult multivitamin chews and gummies, consumers of all ages are increasingly seeking easy-to-use and great tasting nutritional products, and we believe that our VitaRocks platform aligns with this important and rapidly emerging trend."

VitaRocks products currently are available through specialty retailers, including Whole Foods, Sprouts and Vitamin Shoppe. The new product line will be available at the beginning of April 2013 in select Target stores.

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