HEALTH

Perrigo to launch store-brand Mucinex equivalent

BY Michael Johnsen

ALLEGAN, Mich. — Perrigo on Thursday announced that it has initiated shipments of its guaifenesin extended-release tablets in the 600-mg strength, a generic version of Mucinex.

The company expects to initiate its full-scale over-the-counter launch of the store-brand equivalent to Mucinex in blister packaging to its retail and wholesale customers before the end of its current fiscal year in June.

Mucinex 600-mg tablets has estimated annual sales of approximately $135 million, according to Perrigo.


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Johnson’s Baby names new mom Hilary Duff spokeswoman for new charity arm

BY Michael Johnsen

SKILLMAN, N.J. — Johnson’s Baby on Thursday announced the launch of a new charitable platform — Johnson’s Baby Cares. The program will support the healthy development of moms and babies while also addressing the basic care needs of families during crisis situations in the form of educational initiatives, product donations and financial assistance.

Beginning with a partnership with global children’s humanitarian organization Save the Children, the Johnson’s Baby Cares campaign kicks off by leveraging the support of actress and new mom Hilary Duff to assemble "Care Kits" that will be distributed to families in times of natural disasters.

Consumers are encouraged to support the charitable platform by visiting the Johnson’s Baby Cares tab on the Johnson’s Baby Facebook page.

"According to Save the Children, 90% of U.S. children live in areas at risk of natural disasters," stated Ivy Brown, marketing director of baby care at Johnson’s Baby and Desitin. "In addition, families worldwide are also impacted by various global natural disasters where mothers and babies are deprived of their most basic needs. We are launching this charitable platform to provide these mothers and caregivers with essential basic resources and simple tools that will lend support in times of unexpected crisis."   

To assist families, the makers of Johnson’s Baby products, alongside parent company Johnson & Johnson, are making a multiyear, multimillion dollar contribution to Save the Children that will help create and sustain key initiatives, including:

  • A donation and distribution of thousands of Johnson’s Baby "Care Kits," providing families with baby care essentials immediately after a disaster. This commitment is an extension of the brand’s existing product donation efforts aimed to meet baby care needs in the U.S. and around the world;

  • Funding that enables Save the Children programming, such as Child Friendly Spaces, which supplies moms and children with safe areas to recover, play and experience the joy of being together as a family following a disaster; and

  • Vital training for health workers in developing countries through the "Helping Babies Breathe" program, which teaches basic techniques to prevent birth asphyxia, saving newborn lives.

Consumers can show their support of this campaign by purchasing any Johnson’s Baby product between April 15 and June 10 and redeeming a 50-cent coupon at retail stores, of which 25 cents will be donated to Save the Children. Throughout the rest of the year Johnson’s Baby will share additional ways consumers can get involved to help support Save the Children.


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Pfizer Consumer Healthcare to refurbish after-school trolley in Albany, N.Y.

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Wednesday partnered with an Albany, N.Y., organization, the CURE Foundation, to refurbish a trolley to be used to shuttle area youth to and from after-school activities. Prior to the addition of this trolley, the program couldn’t accommodate all interested students due to lack of space on its buses.

The assistance is in the spirit of its Advil Congestion Relief tagline: “The right relief for the real problem.” CURE was selected as one of three winners in the Advil Congestion Relief Project contest, which asked consumers to share their congestion relief story for the chance to win a prize worth up to $30,000 for their community.

“We are passionate about providing the right relief for the real problem for consumers wherever they need it — from their noses to their communities,” said Kristin Shea, franchise lead, upper respiratory and allergy at Pfizer Consumer Healthcare. “We’re excited that through the Advil Congestion Relief Project we’ve been able to help our consumers in communities around the country that were in need of congestion relief. In addition to partnering with CURE and providing transportation relief to the Albany community, we look forward to helping out in Dayton, Ohio and St. Louis in the coming weeks.”

In addition to Albany, N.Y., Advil Congestion Relief is helping the Police Athletic & Activities League in Dayton, Ohio, to alleviate congestion in a mentorship program facility for low-income, at-risk kids. The facility, which now accommodates 23 children at one time, will be expanded to create more space for approximately 70 children to take advantage of the program’s services. In St. Louis, Advil Congestion Relief is helping not-for-profit organization Kingdom House alleviate congestion in its offices by building an outdoor storage facility to clear up much needed space inside. The program, which provides a variety of services including childcare, food and clothing assistance and job training, now will have an expanded lobby and meeting areas to allow visitors more privacy.


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