HEALTH

Perrigo introduces generic Aleve Liquid Gels

BY Michael Johnsen

ALLEGAN, Mich. — Perrigo on Monday launched a store-brand version of Bayer Healthcare’s Aleve Liquid Gels, 220 mg.

Aleve Liquid Gels generated annual sales of approximately $80 million, Perrigo stated, citing SymphonyIRI Group data.

"This approval is another example of Perrigo’s commitment to bring new products to market,” stated Perrigo’s chairman and CEO Joseph Papa. Perrigo noted that it is the first-to-market with a generic equivalent of the Aleve Liquid Gels.

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J&J recalls lots of Tylenol product over labeling

BY Allison Cerra

BOSTON — Johnson & Johnson recalled lots of its Tylenol Cold Multi-Symptom liquid products due to insufficient labeling, the company said Wednesday.

The products are not being recalled due to reports of any adverse events associated with taking the product, the company added.

Earlier this week, the company recalled additional lots of millions of packages of Children’s Benadryl and children’s Motrin.

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DRSI ReStore! Energy’s media campaign targets NYC

BY Allison Cerra

BOCA RATON, Fla. — Diabetica Research Solutions is spreading the word about its diabetes energy formula with a new media program that targets the New York metropolitan area.

The targeted media program for DRSI ReStore! Energy — which now is available at Duane Reade and Rite Aid pharmacies in the area — supplements the brand’s national television campaign, includes high saturation local commercial spots on television and radio, and internet banner ads to appear specifically on Web pages viewed by people in New York and the surrounding area.

"By supplementing our national television schedule with a locally targeted multimedia strategy, we can increase awareness of the brand DRSI ReStore! Energy, and expand our reach to many millions of people with diabetes," said Michael Dugan, DRSI marketing director.

DRSI ReStore! Energy is available at Kroger, Winn-Dixie, Giant Eagle, CVS.com, USA Drugs, Navarro Discount Pharmacies and more.

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