Perrier launches watermelon, strawberry flavors
STAMFORD, Conn. — Perrier is expanding its portfolio. The sparkling mineral water brand has introduced two new flavors, strawberry and watermelon, which are both sugar-free with zero calories and zero sweeteners.
The new flavors join Perrier’s line of flavored sparkling mineral waters that includes lime, l’orange, pink grapefruit and green apple, as well as the original flavor.
“Consumers are making healthier choices when it comes to beverage consumption, and Perrier is thrilled to expand our range of guilt-free options,” VP and GM international brands Grant McKenzie said. “With zero calories and zero sweeteners, Perrier is proud to provide a full range of refreshingly delicious flavors that consumers can enjoy on-the-go any time of day.”
The new flavors are both available in 8.45-fl. oz. cans and 16.9-fl. oz. PET bottles and strawberry, original, lime and l’orange also are available in an 11.15-fl. oz. sleek can.
Oreo introduces Firework cookies, kicks off #MyOreoCreation contest
EAST HANOVER, N.J. — Mondelez International’s Oreo brand has unveiled its latest limited-edition flavor and started a social media contest asking for fan’s flavor ideas. The #MyOreoCreation contest has begun with the launch of Firework Oreo, a limited-edition flavor from the Oreo Wonder Vault, that includes popping candy creme.
The contest is allowing fans to submit their ideas for the next Oreo Wonder Vault creation for the chance to win a cash reward valued at $500,000
“Our newest limited-edition flavor got us thinking — if we can create a Firework Oreo cookie, what else could we create?” Oreo brand manager Madeline Vincent said. “And who better to ask than those who are already sharing their flavor and creation ideas. We’ve always loved hearing and seeing our fans’ ideas and now we’re thrilled to merge that passion and creativity with Oreo innovation to come up with future Oreo Wonder Vault creations.”
Fans can share their ideas before July 14 with the hashtags #MyOreoCreation #Contest on Facebook Twitter or Instagram once per day to be entered for a chance to become one of three finalists who will win $25,000 each and see their ideas on select shelves nationwide in May 2018. The grand prize winner will be chosen through fan vote in July 2018 and will win $500,000 plus the opportunity to taste unreleased Oreo products, including those set to launch and in the prototype phase of development. Entries will be judged 40% on taste appeal, 30% on creativity and 30% on originality.