BEAUTY CARE

Perma Brands launches Razorpit

BY DSN STAFF

NEW YORK — Perma Brands, a developer and distributor of personal care, beauty, bath and gift items in North America, is bringing to the U.S. market the Danish-designed Razorpit, which is a product designed to extend the life of a razor blade.

Razorpit uses a friction-based method to remove the fine residues of hair, skin and soap that make razor blades dull, extending the life of any one razor blade from five to 10 times up to 150 shaves, the company stated. With a five-blade cartridge that costs an average of $4.51, Razorpit could save consumers more than $200 in the first year alone, the company estimated. The Razorpit retails for $25.

Razorpit’s design is made of recycled thermo plastic elastomeric, which is a highly stable, inactive material with the properties of silicone and rubber.

To clean the razor, glide the blade across the surface of the Razorpit, which removes soap, skin, hair and all other buildup that makes a razor feel dull.

"The razor blades we purchase today are superior products that have the potential to last a long time. There is no reason why we should be tossing them in the trash after a few days," stated Jason Goncalves, president of Perma Brands. "Razorpit lets you extend the life of your razor blades, giving you more value for your money, and leaving fewer razor blades in landfills. It’s a beautiful example of an innovation that is set to revolutionize the razor blade industry and save money for millions of Americans."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Vita-K Professional line now includes treatments for deep facial lines, crow’s feet

BY Antoinette Alexander

LOS ANGELES — Freeman Beauty’s Vita-K Professional line is expanding to now include Vita-K Professional deep facial lines and Vita-K Professional crow’s feet treatments.

Like all products in the collection, the formulas feature the ProVita-K complex and anti-aging peptides (Matrixyl 3000) to help give skin a youthful and radiant appearance.

The ProVita-K complex combines the benefits of vitamin K and an amino acid/polypeptide complex that improves the appearance of skin tone and elasticity, according to the manufacturer.

Matrixyl 3000, a registered trademark of Sederma, is a blend of anti-aging peptides that are designed to promote collagen production and help decrease fine lines and wrinkles.

The new Vita-K Professional deep facial lines formula also contains vitamin A to help refine skin tone and fight free radical sun damage.

The new Vita-K Professional crow’s feet formula also contains hyaluronic acid to help attract moisture and plump skin.

Existing products in the Vita-K Professional collection include Vita-K Professional acne scars, Vita-K Professional age spots, Vita-K Professional blotchy skin and Vita-K Professional spider veins products. Each product has a suggested retail price of $14.99 each.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Joe Mauer named latest Head & Shoulders brand ambassador

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Head & Shoulders brand has welcomed Minnesota Twins All-Star catcher Joe Mauer as its newest brand ambassador.

The brand ambassador team also includes Associated Press Defensive Player of the Year, Troy Polamalu.

Mauer will be featured in an integrated marketing campaign that will include traditional advertising, public relations, a dedicated Head & Shoulders for Men Facebook fan page, in-store displays at major retailers and a consumer engagement movement set to launch in July.

"Sports are common ground for the people who use our shampoo, and having genuine and likeable star athletes like Joe and Troy can help guys become more aware of the importance of hair care and grooming," stated April Anslinger, North America brand manager of Head & Shoulders.

Head & Shoulders is the official shampoo of Major League Baseball.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?