HEALTH

Periscope thinks pink with new lighted folio

BY Allison Cerra

RIDGEWOOD, N.J. A maker of deluxe e-reader covers has released a new version of its lighted folio.

Periscope released its new pink lighted folio in line with National Breast Cancer Awareness Month, the company said. Available for a suggested retail price of $49.95, the Periscope lighted folio is an “all-in-one” item that features a retractable Periscope twin LED reading light, deluxe cover and notebook/pen holder in one fashionably designed pink leatherette unit.

“With today’s debut of the pink lighted folio for both the [Amazon] Kindle 2 and [Barnes & Noble] Nook e-readers, and with National Breast Cancer Awareness Month occurring in October, we decided there was no better time to show our support of those whose lives have been affected by breast cancer,” Periscope president Eric Fisherman said. “The new pink lighted folio makes an ideal gift choice for gift-givers who wish to give a gift that has a greater significance. Now every time a consumer uses their pink lighted folio, they will be reminded of all those whose lives have been touched in any way by breast cancer.

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Wallace named GSK Consumer Healthcare VP

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline Consumer Healthcare on Tuesday named Stacy Wallace to the newly created role of VP customer marketing and 360° Insights.

Under Wallace’s direction, the customer marketing and 360° Insights team will continue the development and execution of category visions and strategies in the area of health and wellness and in the creation of insight-led innovative and fully evaluated shopper marketing programs, the company stated.

Wallace joined GSK in 2002 working in the United Kingdom on the nutritional healthcare business. She joined the GSK Consumer Healthcare U.S. business in 2008 as the sales strategy director and most recently served as director of category marketing and 360° Insights.

Wallace was recently profiled in the “Who’s Who in Shopper Marketing,” a publication that recognizes the best in the industry in insight-driven, customized retail shopper marketing activation.

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ProPhase Labs picks agency of record

BY Michael Johnsen

DOYLESTOWN, Pa. ProPhase Labs on Tuesday announced it has retained media solutions company Women’s Marketing as its agency of record. The agency will work closely with ProPhase Labs to develop and implement high-impact media campaigns for Cold-Eeze and Kids-Eeze across a variety of networks, the company stated.

 

The ad campaigns coincide with improvements to Cold-Eeze and Kids-Eeze product and packaging, including a Kids-Eeze line of symptom relievers in a "chew" form.

 

 

“ProPhase Labs has been working hard to further improve our current product lines and bring new, effective products to market,” stated Ted Karkus, ProPhase CEO. “We are excited to join with WMI to create a dynamic media campaign that will introduce our new and improved products to new consumers and reinvigorate our loyal customers.”

 

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