HEALTH

Perform pain reliever sponsors Rock ‘n’ Roll Marathon Series

BY Michael Johnsen

AKRON, Ohio Hygenic/Performance Health on Tuesday announced its Perform pain-reliever brand will be the official external analgesic for the 2010-2011 Rock ‘n’ Roll Marathon Series.

 

The recently penned sponsorship deal will generate word-of-mouth for Perform pain reliever across 17 cities in the coming year. All Rock ‘n’ Roll Series events feature a two-day health and fitness expo prior to the event, which all participants must visit to pick up their race packets. It’s at those expos that Hygenics will have the opportunity to actively educate the very consumers who are likely to become heavier users.

 

 

Samples also will be placed in goodie bags given to each and every participant.

 

 

The Rock ‘n’ Roll Marathon Series also is known for lining race routes with live bands and cheerleaders, attracting high participant numbers and rocking post-race concerts. Today, the series of marathons and half-marathons is held in Chicago, Las Vegas, Philadelphia and Los Angeles, among other major metropolitan areas.

 

 

“Our client base is largely the so-called ‘weekend warrior’— someone who is extremely active in their free time,” stated Scott Matolka, director of marketing for Hygenic’s consumer retail marketing group. “Working with the Rock ‘n’ Roll Series really gives us the ability to communicate directly with those active, high-energy people who are likely to need and appreciate what Perform products offer.”

 

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MyGlucoHealth teams up with Nokia

BY Allison Cerra

SAN DIEGO The developer of a wireless mobile application designed to help manage diabetes announced that its program, which is downloaded every 29 seconds worldwide, is teaming up with a mobile phone manufacturer.

Entra Health Systems said its MyGlucoHealth app is teaming up with Nokia to market the wireless diabetes management technology. The app works with a real-time online data collection network to securely upload and manage blood glucose readings using a mobile phone, Entra Health Systems said. The app directly communicates with the MyGlucoHealth wireless blood glucose meter to upload readings using integrated Bluetooth technology.

 

"We believe better diabetes care begins by building an informed, connected care team around every patient and closely integrating a patient’s testing data with their day-to-day management," said John Hendel, chairman and founder of Entra Health Systems. "Our goal is to offer technology that fits the lives and lifestyles of patients from all levels of society. With [more than] 5 billion mobile phones on this earth, we have a natural tool to connect patients with personalized online resources for diabetes management. Whether they have smart phones or simple-feature phones, they can benefit from a connected care solution to help better manage their disease."

 

 

The MyGlucoHealth mobile app is available for free through Ovi Store at Store.ovi.com for Nokia smart phones and feature phones. The MyGlucoHealth wireless meter and strips are available from MyGlucoHealthStore.com and other major outlets worldwide.

 

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RelaxZen arrives at Rite Aid

BY Michael Johnsen

SHREWSBURY, N.J. RelaxZen recently announced that RelaxZen Night, a sleep-aid shot supplement, has gained distribution through Rite Aid and will be merchandised at Rite Aid’s checkout counters.

 

“Our corporate philosophy is ‘everyone deserves to live a RelaxZen Life,’” stated Brent Sonnek-Schmelz, RelaxZen chief zen officer. “With the addition of 3,000-plus Rite Aid locations, it really expands the opportunities for consumers to try our uniquely formulated RelaxZen Night product.”

 

 

“Relaxation supplements are a natural fit for pharmacies, and RelaxZen is fast becoming the category leader, with the Rite Aid partnership being the latest example,” added RelaxZen chief relaxation officer Nick West.

 

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