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Perfecta Products launches latest products into major retailer

BY Michael Johnsen

NORTH LIMA, Ohio — Perfecta Products on Monday announced that Walgreens will sell two of its newest products, including Zim’s Arnica Max Roll-On and Zim’s Max-Freeze for Feet Continuous Spray. 

Zim’s Arnica Max Roll-On includes a proprietary blend of arnica and aloe vera, which incorporates organic aloe, natural menthol and arnica. Zim’s Arnica Max Roll-On is specially formulated using maximum arnica that may provide temporary relief of minor aches and pains of muscle and joints associated with simple backache, arthritis, strains, bruises and sprains.

Zim’s Max-Freeze for Feet Continuous Spray has a 360-degree spray capability and a clear, stain-free formula. Its cool formulation helps refresh tired, aching muscles and may provide temporary relief for minor aches and pain for muscles and joints from overworked feet, uncomfortable shoes, sore heels, ankle pain or standing/walking long distances, the company stated. The key ingredients include organic ilex, aloe vera and arnica. Other ingredients include vitamin E and tea tree oil.

 

 

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CVS/pharmacy officially unveils new Essence of Beauty Fine Fragrance Collection

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy officially announced on Monday new introductions to its fragrance and body care line, Essence of Beauty.

 

 

 

 

 

 

With the addition of the new scent collections crafted by master perfumers, as well as the launch of a new shea treatment line and the enhanced Signature Collection, the Essence of Beauty Fine Fragrance Collection aims to bring a touch of indulgence into the everyday.

As previously reported by Drug Store News, CVS/pharmacy launched on Aug. 2 a new website and mobile site dedicated to its growing Essence of Beauty brand. Click here for DSN’s interview with George Coleman, VP merchandising for store brands at CVS/pharmacy, on the new EssenceofBeauty.com site and how the retailer is adjusting its in-store merchandising strategy to further promote its Essence of Beauty collection.

Essence of Beauty’s formulas contain such ingredients as passion flower seed oil, high in anti-inflammatory essential fatty acids and vitamin C, as well as antioxidant-rich rice bran oil, which contains vitamin E to help protect and hydrate skin while fighting free radicals. Products in the Essence of Beauty line are now free of parabens, phthalates, petrolatum, gluten and artificial dye. In addition, Essence of Beauty is not tested on animals.

"Since its launch 10 years ago, Essence of Beauty has consistently been one of the best-selling fragrance and body care brands at CVS/pharmacy," Coleman stated. "By partnering with some of the best master perfumers in the industry to create new fragrances and enhanced formulas exclusively for our customers, we’ve developed an extensive line of high-quality products that offer at-home indulgence while maintaining the accessibility and affordability that shoppers have come to expect from CVS/pharmacy."

The Essence of Beauty Fine Fragrance Collection now consists of 14 scent offerings, including four new scents and the Shea Indulgence treatment line:

  • Secret Woods;
  • Forever Paris;
  • Wind Kissed;
  • In The Tropics; and
  • Shea Indulgence Shea Butter Treatment.

In addition, the current fragrance lines — Sweet Paradise, Cool Rain, Sensual Night, Island Dream, Citrus Coconut, Japanese Garden, Lilies & Freesia, Sun Blossom and White Lavender — have been refreshed with new formulations and packaging. All fragrances are available in a variety of products, including fine fragrance body mists, bath and shower gels, body lotions, body and hand creams, and travel collections. Prices range between $1.99 and $12.99.

First launched in 2002, the Essence of Beauty line began with 40 products and now includes more than 100 items in the line, including fragrance, body care and pampering bath accessories.
 

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Boehringer fires up Zantac with new animated character

BY Michael Johnsen

RIDGEFIELD, Conn. — Boehringer Ingelheim Consumer Health Care on Monday announced the introduction of Captain Zantac, the new face of the Zantac brand. Captain Zantac is part of a powerful new 360-degree brand equity campaign that includes national television advertising and other high-profile promotional materials in print, online and at retail, the supplier stated. 

“This is an exciting new chapter in the evolution of the Zantac brand,” stated Ross Ullman, executive director of marketing at Boehringer.  “The introduction of an iconic Zantac character serves as a persuasive and memorable platform to cut through the heartburn advertising clutter and educate consumers on which heartburn solutions are really right for them. Our objective with this campaign is to help heartburn sufferers understand that not all heartburn medicines are the same — Zantac brings relief in as little as 30 minutes.”

Captain Zantac is a miniature animated fire captain with a firefighter crew to help heartburn sufferers find solutions. 

Captain Zantac is the only current animated character in the over-the-counter heartburn medication category, Boehringer noted, referencing its first television commercial featuring the new character.  

Captain Zantac and the new TV commercial were developed in conjunction with Jomo, an independent agency with extensive experience in consumer healthcare marketing, and Aardman Animations, a world leader in animation that has produced award-winning feature films, television series, television commercials and digital entertainment.

 

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