SmartStory Technologies deploys targeted short-form video platform to educate patients
SAN MATEO, Calif. — SmartStory Technologies on Tuesday announced it has deployed its SmartStory enterprise platform, which automates the delivery of short, sequenced and personalized videos in several U.S. retail pharmacies.
The service was launched last month with Monrovia, Calif.-based health solutions company Stayhealthy, which operates thousands of HealthCenter kiosks in pharmacies, grocery stores and employer locations across the country to measure customers’ health indicators, such as body composition, body mass index, hydration, weight, heart rate and blood pressure. SmartStory is now using this data, with customers’ permission, from an initial group of pharmacies to deliver personalized short-form videos (i.e., three minutes or less) to explain customers’ specific health readings on their smartphones and personal computers.
This is the first deployment of SmartStory Technologies’ cloud-based customer-engagement platform, which converts big data into personalized, data-driven video storytelling that helps explain consumer products and services. The company’s sequential short-form videos enable large brick-and-mortar companies, as well as e-commerce brands to automatically deliver highly contextualized expertise on any screen at the customer’s height of interest and time of need.
The SmartStory platform’s analytical capabilities can draw upon multiple streams of customer information — including real-time point-of-sale, health and biometric data — to anticipate customers’ interests and proactively deliver curated videos from the company’s library of professionally produced video content.
“We’re looking forward to bringing SmartStory’s high-quality videos to users of our HealthCenter kiosks,” said Stayhealthy CEO John Collins. “Our goal is to provide a convenient, intuitive way for users to monitor and participate in their own wellness, and we expect these personalized, short videos to be a valuable tool for enhancing that process.”
According to Forrester Research, Americans are 75% more likely to watch video than to read print, while 85% prefer to watch an online video about a company to reading its website content. By capitalizing on these trends with data-driven content, the SmartStory solution builds customer engagement and loyalty, and educates audiences at scale. For hospital systems and retail pharmacies, the videos can improve adherence to medications, while reducing readmissions and treatment costs.
“Too much of today’s healthcare and product information is complicated, appears in small print or is irrelevant to consumers’ actual needs,” said SmartStory Technologies CEO Michael Boerner. “Our ‘video arc of engagement,’ or SmartStory, helps consumers and patients make better, more informed choices by removing the noise, while providing companies a new best practice to build long-term immersive relationships. The medium has shifted from text to video, and in today’s mobile world, customers expect to be engaged with relevant, short-form video content on every screen.”