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Perfect TEN

BY Barbara White-Sax

PLANO, Texas — Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


Dr Pepper TEN is out to change that. The beverage is a full-flavored carbonated soft drink, but contains only ten calories. With its gunmetal gray color scheme, industrial rivets and bold font, the packaging reads “masculine.”


Testing in six markets in early 2011 exceeded expectations, with sales reaching 6% of brand sales in some markets during the test period. National rollout is under way and will be supported by a national integrated ad campaign featuring the “It’s Not For Women” theme.

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Changing Channels — Water filtration pitchers, single-cup packaged coffee and nickel-sized lights

BY Alaric DeArment

Bubble Bobble
The 2-liter Bobble jug is designed to replace water filtration pitchers that requently take up way too much space in the refrigerator.
Price: $29.99
WaterBobble.com

 

One more cup
Designed for use with single-cup coffee makers, San Francisco Bay OneCup is a dark, rich coffee made by Lincoln, Calif.-based Rogers Family Co.
Price: $6.99
RogersFamilyCo.com


The lighter side

The size of a nickel, Pop-up MicroLites can provide hands-free illumination of toolboxes, locks, purses and more.
Price: $9.99
MicroLiteTech.com

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Kraft Foods reports Q3, raises guidance

BY Allison Cerra

NORTHFIELD, Ill. — Net revenues for Kraft Foods realized an 11.5% boost, the company reported in its third-quarter earnings release.

Third-quarter net revenues totaled $13.2 billion for the period ended Sept. 30. Additionally, diluted earnings per share also saw a strong gain, rising nearly 21% to 52 cents, compared with the year-ago period.

For its North America business, Kraft said net revenues rose 4.4% to $6.1 billion, thanks to improved marketing and successful new products enabled the continued implementation of broad-based pricing. Kraft also said that its segment operating income also rose 3.3% — including a negative 3.6 percentage point impact from the Starbucks CPG business and a negative 0.5 percentage point impact from Integration Program costs — which the company attributed to a strong focus on cost management.

The company revised its guidance for 2011, projecting that organic revenue guidance for the year will be 6% (up from at least 5%), while operating EPS guidance was projected to be at least $2.27, up from at least $2.25.

“We’ve raised our outlook for the year due to the strong business momentum in each of our geographies,” Kraft Foods EVP and CFO David Brearton said. “While we expect strong operating momentum to continue, our earnings guidance excludes any potential impact from currency in the fourth quarter, as recent volatility has made such forecasts difficult.”

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