BEAUTY CARE

Perception Institute releases results of ‘Good Hair’ Study

BY David Salazar
NEW YORK — The Perception Institute on Tuesday released the results of its “Good Hair” Study, an examination of implicit and explicit attitudes toward black women’s hair, for which it collaborated with Sundial Brands, makers of SheaMoisture and Nubian Heritage. 
 
For the study, the Perception Institute worked with Sundial Brands to create a Hair Implicit Association Test, which was used along with an extensive online survey to establish a baseline measure of biases people have against natural and textured hair. The study was inspired by SheaMoisture’s “Break the Walls” campaign, which highlighted divisive beauty constructs that accompany the idea of aisle “segregation” of certain beauty products based on ideas of what is considered “normal” in beauty. 
 
“With increasing headlines around the world highlighting natural hair restrictions and intolerance in the workplace, schools and society at large, it is critical that as a society we understand hair bias and the role it plays in how we view others, the value we place on them and our expectations of them to fit into a singular view of ‘normal,’” said Rich Dennis, CEO of Sundial Brands, which is a sponsor of Drug Store News and Mack Elevations third annual New General Market Summit, where Dennis will discuss emerging insights into the company’s social vision of community commerce. “My hope is that the insights gleaned from this seminal study will be a turning point in the beauty industry’s evolution from making people feel good about themselves to also transforming how they see – and thus treat – themselves and others.”
 
One of the key insights that emerged from the study, which included 4,165 participants — 3,475 men and women, as well as 688 self-identified “naturalista” women who are part of an online natural hair community — is that it suggests a majority of people across ages, races and genders hold some bias toward women of color based on their hair. It did, however, note that this bias can be overridden, and found that millennials have more positive attitudes toward natural hair than older people. 
 
Among the black women in the natural hair community, though they have more positive explicit and implicit attitudes toward textured hair than all other women, nonetheless said they perceive the social stigma of wearing natural hair. They also reported more anxiety related to their hair and greater social and financial burden of hair maintenance than white women. They were twice as likely as white women to report social pressure to straighten their hair at work. White women demonstrated the strongest implicit and explicit bias against textured hair in the study, but white women who engage with naturalista communities regularly have lower levels of bias. 
 
“The beauty industry has long offered us ways to find our best selves.  But how is it challenging us to see the best in each other – without bias?” Perception Institute co-founder and executive director Alexis McGill said. “Many black women will feel affirmed by the ‘Good Hair’ Study — it is what they have always known and experienced: wearing natural hairstyles has deep political and social implications. Our hope is that those who create the images we see in our daily lives will consider how bias against natural hair can undermine the ability for black women to be their full selves and affect their professional trajectory, social life and self-esteem. Moreover, we hope to encourage researchers to use intersectional approach to design new metrics, such as the Hair IAT, to drive new and nuanced conversations.”
 
More information about the “Good Hair” Study and the Hair IAT can be found here
 

keyboard_arrow_downCOMMENTS

Leave a Reply

T.Granados says:
Feb-02-2017 10:42 am

there are plenty of people with textured hair , it's not a race issue.

TRENDING STORIES

BEAUTY CARE

Rite Aid shelves stocked with sentimental fare in time for Valentine’s Day

BY Michael Johnsen

CAMP HILL, Pa.  — Rite Aid stores nationwide are stocking the essentials needed to celebrate Valentine's Day this year. From cards to chocolates, fresh cut flowers, loveable plush and seasonal décor, Rite Aid's 4,600 locations are ready to help its customers celebrate the "season of love."

For example, Rite Aid shelves are lined with a large assortment of classic chocolate hearts. Starting at $1.29, chocolate hearts are available brand favorites such as Russell Stover, Whitman's and Dove. And boxed chocolates come in licensed favorites including Shopkins, Paw Patrol and Frozen.

For the candy dish, Rite Aid carries an assortment of Hershey Kisses, M&M's and classic conversation hearts and bite-d chocolates from Ghirardelli and Lindt.

Rite Aid also boasts a wide selection of Valentine's Day cards for that special someone. To celebrate young love, new styles and designs of classroom exchange kits containing stickers or candy are available in favorites such as Star Wars, Trolls, My Little Pony and Spider Man.

Rite Aid's most popular selling Valentine's Day item, the giant 51-inch cuddly plush bear, returns this year and with a new design. Stores also offer a broad selection of seasonal plush items including animated spinners, dancing animals and jumbo pandas, offered at 25% off. New this year, sweet talk teddy bears, peek-a-boo bears and jungle themed Valentine's Day plush, as well as the newest collection of Valentine TY Beanie Boos.

And Rite Aid's Valentine Day's fare features fragrance including scents from Calvin Klein Eternity or Dolce & Gabbana Light Blue for her, and Burberry Touch or Nautica for men. And a sentimental plaque, love mug or photo frame offered in different styles and designs will be available in many stores beginning Feb. 10.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Differin Gel launch gets boost with Ashley Benson partnership

BY David Salazar
FORT WORTH, Texas — Ahead of its national launch of Differin Gel, a prescription-strength OTC retinoid acne treatment, Galderma has announced its partnership with “Pretty Little Liars” actress Ashley Benson. Benson will be hosting a media event at New York City’s Nestlé Skin Health Investigation, Education, Longevity Development Center Feb. 1 to officially launch the Differin collection of gel, balancing cleanser and balancing moisturizer. 
 
“We are proud and honored to have Ashley supporting the launch of Differin Gel,” Galderma Laboratories president and GM Miles Harrison said. “As someone who is constantly in the spotlight and has dealt with acne as an adult, she knows firsthand how difficult it can be. She represents millions of adult acne sufferers who have tried every treatment on the market with no long-term results. That's why we're incredibly happy she is helping us celebrate Differin Gel, a product that will help break the cycle of adult acne frustrations.”
 
Benson has documented her difficulty with acne on social media, posting “zit selfies” and sharing the results she’s had using Differin Gel to fight acne.
 
“Hectic travel schedules and long shoot days have taken a serious toll on my skin,” Benson said. “That's why I am so proud to be a part of the national launch of Differin. The retinoid gel is such a game-changer for acne sufferers like me.”
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES