HEALTH

Pepto-Bismol serves as title sponsor for college basketball fan festival

BY Allison Cerra

CINCINNATI — With the NCAA tournament under way, Procter & Gamble’s Pepto-Bismol will offer an interactive experience at Bracket Town, a college basketball fan festival, by highlighting historical game upsets.

As a title sponsor of the Hall of Champions at Bracket Town — which is being held in Houston — the stomach reliever brand will display the Hall of Upsets. At the Hall of Upsets, fans will be able to watch the historical upsets again, meet the players who played an integral role in those top upsets and vote on which game-changing upset made their stomachs flip the most.

The five biggest upset moments, according to Pepto-Bismol, are:

  • Villanova (8) vs. Georgetown (1), 1985;

  • North Carolina State (6) vs. Houston (3), 1983;

  • George Mason (11) vs. Connecticut (1), 2006;

  • Valparaiso (13) vs. Mississippi (4), 1998; and

  • Kentucky (5) vs. Indiana (1), 1975.

Pepto-Bismol said fans who visit the Hall of Upsets at Bracket Town also can debate about the shake-ups that have occurred during the current tournament and can go to Facebook.com/peptobismol to comment on how they have celebrated the upsets this March.

"We’re happy to join in on the fun and excitement that occurs when watching college basketball," said Kristen Stutz, assistant brand manager for Pepto at Procter & Gamble. "Pepto’s here to remind fans to enjoy the upsets; and if you overdo it, we’ve got you covered."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Nordic Naturals debuts salmon oil supplement

BY Allison Cerra

WATSONVILLE, Calif. — Nordic Naturals is boosting its offerings with the introduction of a new salmon oil supplement.

New Kenai Wild Alaskan salmon oil is available in 90-count, citrus-flavored soft gels and in an 8-oz liquid. The product contains up to 23 different omega fatty acids, including omegas 3, 5, 6, 7, 9 and 11, the company said.

Additionally, the supplement provides more than 500-mg EPA+DHA — fatty acids known as eicosapentaenoic acid and docosahexaenoic acid — in each serving, and contains astaxanthin, an antioxidant that is naturally abundant in wild salmon and gives the oil its rich orange color.

Nordic Naturals products are available in natural health stores and retailers nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Nipro Diagnostics promotes senior execs

BY Rozanne Gelbinovich

FT. LAUDERDALE, Fla. — Nipro Diagnostics, a provider of diabetes monitoring and management products, announced the promotion of Gregg Johnson to SVP consumer healthcare and Lisa Nardi to VP marketing. Both will continue reporting to Scott Verner, Nipro president.

Johnson, a 10-year company veteran, joined Nipro in October 1999 as VP new business development. He was a key architect of the company’s unique co-branding strategy, which contributed to Nipro’s growth over the past 10 years, according to the company. In his new role, Johnson will assume management responsibility for all retail, distribution, mail service, managed markets and government channels in North America.

“Gregg has been synonymous with success at Nipro Diagnostics,” Verner said. “[He] has been a critical factor in our company’s growth, helping to guide us through every major company milestone — start-up, IPO and our successful acquisition by Nipro Corp. Elevating Gregg’s leadership role into every channel we serve will help us continue to provide the highest level of support to customers, and to grow our business.”

Nardi joined Nipro in 2004, and has been responsible for leading the development of the company’s strategic marketing programs. In her new role, Nardi will manage marketing efforts in support of managed markets and professional marketing, in addition to her product and channel marketing responsibilties.

“Lisa has brought the highest level of strategic discipline to our product development and supporting marketing efforts,” Verner said. “[She] has positioned us as a market leader by successfully launching new product technologies like our TRUEresult and TRUE2go blood-glucose monitoring systems, and by developing comprehensive marketing programs that raise awareness and drive easy, affordable access to our product portfolio, especially in support to our business partners.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES