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PepsiCo to sponsor Super Bowl XLVII Halftime Show

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

The relationship between PepsiCo and the NFL marks an important extension of the company’s "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. What’s more, the announcement follows PepsiCo’s newly announced partnership with the Pittsburgh Steelers.

"Pepsi’s deep-rooted heritage with the Super Bowl and with music truly makes this relationship a natural fit," PepsiCo Beverages VP consumer engagement Adam Harter said. "As the most watched and highly-anticipated entertainment event of the year, the Super Bowl Halftime show is right at the heart of sports and music. We are excited to provide a fully integrated fan engagement experience for NFL and Pepsi fans."

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Wonder boosts wheat bread lineup

BY Allison Cerra

IRVING, Texas — Wonder has introduced three new wheat breads that combine wholesome nutrition with the delicious taste of Wonder, the company said.

New Wonder 100% whole wheat, honey wheat and wheat sandwich varieties are free of artificial colors, flavors and preservatives, contain 25% less sodium than traditional wheat breads and have zero grams of trans fat. The packaging for all of Wonder’s new wheat varieties feature "nutritional notes" that clearly display important nutritional facts to help consumers make informed choices, Wonder said.

"American families are increasingly opting for healthier foods and looking for ways to reduce their intake of sodium and increase the amount of dietary fiber and whole grains in their diets," said Stephanie Fletcher, brand manager for the bakers of Wonder. "Wonder makes it easier and more delicious to make healthy choices with our new line of wheat breads that offer the nutrition families want from a brand they know and love."

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McNeil Nutritionals debuts Nectresse

BY Allison Cerra

FORT WASHINGTON, Pa. — The maker of Splenda has introduced a new zero-calorie sweetener.

McNeil Nutritionals said Nectresse, made from monk fruit extract, is 100% natural. As part of the product launch, the brand has tapped journalist Lisa Ling to serve as its spokeswoman. Ling is aiding the launch effort by spreading the story of Nectresse sweetener via a video testimonial. What’s more, Nectresses is encouraging consumers to share the video with their social networks, as well as request a free product sample by visiting Nectresse.com/free-sample.

"Recognizing that many consumers like to sweeten with natural ingredients, we are pleased to provide them with another option to enjoy all the sweet things they love, while reducing the calories from sugar in their diet," McNeil Nutritionals president Michael Conway said.

Nectresse sweetener is available in both single-serve packets (40 servings) and canisters (140 servings) at grocery stores, drug stores, supercenters and online for suggested retail prices of $3.99 and $6.99. respectively.

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