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PepsiCo plans to promote recycling with ad campaign

BY Jenna Duncan

PURCHASE, N.Y. Pepsi-Cola North America will begin placing messages on Pepsi products reminding consumers to recycle cans, the company announced yesterday.

Pepsi’s “Have we met before?” campaign is based on recycling facts, provided by the National Recycling Coalition, and will be placed on about 500 million Pepsi each month, as well as 250 million Diet Pepsi cans. The company says this launch is aimed at affecting consumer’s behavior to encourage recycling every day.

The ads claim that the average person may have the opportunity in one lifetime to recycle 25,000 cans, and the average soda can made in the United States could be made from 40 to 50 percent recycled aluminum.

The vice president of colas for Pepsi-Cola North America, Russell Weiner, said, “It’s important for all of us—companies and individuals—to do our part and recycling is one of the easiest ways to get involved.”

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Barilla introduces mini pasta aimed at kids

BY Jenna Duncan

CHICAGO Barilla, the popular past-maker, has announced its new petite-sized Barilla Piccolini past line. The pasta is comprised of bite-sized miniatures of traditional pasta shapes.

Piccolini literally means “little ones” in Italian, and was designed with children in mind. The new Piccolini-sized pastas come in four shapes; mini farfalle, mini fusilli, mini penne and mini wheels. They will debut in mass and retail stores across the U.S. The retail price per unit is the same as standard-sized Barilla pastas.

“As the world’s number one pasta maker, Barilla is passionate about bringing families together and teaching children to enjoy wholesome meals at an early age,” president of Barilla America, Kirk Trofholz, said.

Barilla is also launching a storytime promotion, in conjunction with Scholastic books for children. The “Mealtime Magic” promo is an activity book that will appear in the May issue of Scholastic Parent & Child and also at www.scholastic.com. “Barilla and Scholastic strive to teach and inspire children to broaden their understanding of the world around them, such as the spirit of authentic Italian cooking,” Trofholz said.

The Barilla Group owns Barilla, Mulino Bianco, Pavesi, Voiello, and Wasa, among other pasta, whole wheat and grain brands.

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Ukrop’s appeals to shoppers to ‘go green’ with reward promotion

BY Jenna Duncan

RICHMOND, Va. Ukrop’s Super Markets is encouraging its shoppers to think about the environment when shopping for groceries.

From March 31 through April 26, Ukrop’s Valued Customer cardholders who buy specially marked “green” products and scan their UVC cards will receive a $0.05 bag credit and have the chance to win a $1,000 Ukrop’s gift card.

All 29 Virginia Ukrop’s stores will participate in the green promotion, which runs through the week of Earth Day [April 22].

Some of the items included in the campaign are Clorox Greenworks cleaning products, Mrs. Meyer’s Clean Day products, Seventh Generation products, Ukrop’s All Natural bakery, meat or Spring Water products, as well as fresh fruits and vegetables.

Julie Bishop, manager of culinary and wellness trends at Ukrop’s, said, “Ukrop’s offers our customers products and opportunities to ‘Go Green’ by recycling, eating eco-friendly, and keeping an eco-friendly home. We want to remind our customers that these small lifestyle changes and green choices can have a big impact on our community and our environment.”

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