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PepsiCo plans to promote recycling with ad campaign

BY Jenna Duncan

PURCHASE, N.Y. Pepsi-Cola North America will begin placing messages on Pepsi products reminding consumers to recycle cans, the company announced yesterday.

Pepsi’s “Have we met before?” campaign is based on recycling facts, provided by the National Recycling Coalition, and will be placed on about 500 million Pepsi each month, as well as 250 million Diet Pepsi cans. The company says this launch is aimed at affecting consumer’s behavior to encourage recycling every day.

The ads claim that the average person may have the opportunity in one lifetime to recycle 25,000 cans, and the average soda can made in the United States could be made from 40 to 50 percent recycled aluminum.

The vice president of colas for Pepsi-Cola North America, Russell Weiner, said, “It’s important for all of us—companies and individuals—to do our part and recycling is one of the easiest ways to get involved.”

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Nestle Chocolate to add rich, dark varieties

BY Jenna Duncan

LAUSANNE, Switzerland Nestle SA has announced plans to respond to demands from older buyers in many countries who crave darker chocolates, the Nestle’s head of chocolate operations, Petraea Heynike has said.

“Dark chocolate is a still-accelerating trend. Even countries which have no dark chocolate tradition are successfully introducing such products. ‘Premiumization,’ the move towards refined chocolate, is another important trend. In our strengthened focus on premium, we want to increase our use of high-quality raw materials and production methods,” she said.

Nestle’s presence in the global market, worth about $90.37 billion U.S.D. and showing growth of about 5 percent per year, annually, places the food company in second place with about 12.5 percent of the market (it is second to Mars Inc. which currently holds about 14.8 percent).

Nestle has launched more than 200 new chocolate products in the past few years, and is is the global leader in dark chocolate, Heynike said. Heynike and Nestle also emphasized the dark chocolate’s purported health benefits, citing data from Nestle’s research and development team.

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Ukrop’s appeals to shoppers to ‘go green’ with reward promotion

BY Jenna Duncan

RICHMOND, Va. Ukrop’s Super Markets is encouraging its shoppers to think about the environment when shopping for groceries.

From March 31 through April 26, Ukrop’s Valued Customer cardholders who buy specially marked “green” products and scan their UVC cards will receive a $0.05 bag credit and have the chance to win a $1,000 Ukrop’s gift card.

All 29 Virginia Ukrop’s stores will participate in the green promotion, which runs through the week of Earth Day [April 22].

Some of the items included in the campaign are Clorox Greenworks cleaning products, Mrs. Meyer’s Clean Day products, Seventh Generation products, Ukrop’s All Natural bakery, meat or Spring Water products, as well as fresh fruits and vegetables.

Julie Bishop, manager of culinary and wellness trends at Ukrop’s, said, “Ukrop’s offers our customers products and opportunities to ‘Go Green’ by recycling, eating eco-friendly, and keeping an eco-friendly home. We want to remind our customers that these small lifestyle changes and green choices can have a big impact on our community and our environment.”

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