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PepsiCo to launch G Series Fit

BY Allison Cerra

PURCHASE, N.Y. PepsiCo reportedly is making a lower-calorie Gatorade product line targeted at athletes.

 

PepsiCo’s G Series Fit line of Gatorade includes a pre-workout energy bar and a fruit-based protein drink, according to published reports. The line builds on the success of other lower-calorie Gatorade products, including the brand’s G2 line.

 

G Series Fit is slated to hit retail shelves in April.

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Fresh & Easy gives back with holiday food drive

BY Allison Cerra

EL SEGUNDO, Calif. — Regional supermarket chain Fresh & Easy has kicked off its in-store food drive for the holiday season.

The food drive, which will benefit food banks in the California, Nevada and Arizona markets, asked customers to donate canned and boxed goods at any store location through Christmas Eve. Between donations from customers and Fresh & Easy stores, more than $1 million in food will be given to local food banks and charities to help fight hunger this holiday season, the retailer said.

"It’s important to support our neighbors through partnerships like we have with local food banks," said Fresh & Easy neighborhood affairs director Roberto Munoz. "We are happy to support organizations year-round that help those in need, and are excited to work with our customers to give back even more this holiday season."

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Prosperity Organic Foods touts Melt as healthy butter substitute

BY Allison Cerra

HAILEY, Idaho — Prosperity Organic Foods has kicked off an online campaign for its buttery spread.

Melt boasts itself as a "healthy substitute" for butter, delivering the creamy goodness of butter but with 20% fewer calories and no trans fat, the company said. The campaign is looking to boost the use of all natural Melt buttery spread as an ingredient in cooking and baking.

Melt can be found at supermarkets nationwide, including Fred Meyer, King Soopers and City Markets.

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