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PepsiCo to launch G Series Fit

BY Allison Cerra

PURCHASE, N.Y. PepsiCo reportedly is making a lower-calorie Gatorade product line targeted at athletes.

 

PepsiCo’s G Series Fit line of Gatorade includes a pre-workout energy bar and a fruit-based protein drink, according to published reports. The line builds on the success of other lower-calorie Gatorade products, including the brand’s G2 line.

 

G Series Fit is slated to hit retail shelves in April.

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Molson Coors names Hasbro executive as board member

BY Allison Cerra

DENVER — One of the nation’s largest brewing companies has appointed a new member to serve on its board of directors.

Brian Goldner, president and CEO of Hasbro, joined Molson Coors’ board, effective immediately. Goldner is the ninth independent director following a search to replace Pam Patsley, who stepped down as a director in December 2009. The Molson Coors board of directors is comprised of 14 directors.

 

“We welcome Brian to our board and look forward to benefitting from his extensive global growth experience,” said Peter Coors, chairman of Molson Coors. “His proven ability to grow multibrand international companies will be a valuable asset in our continued pursuit to become a top global brewer.”

 

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Mintel reports consumers’ perception on wine consumption

BY Allison Cerra

CHICAGO — Health experts have addressed the benefits of drinking wine to boost overall health, and it seems that most consumers are taking notice.

New research by Mintel found that 85% of consumers believed moderate wine consumption is beneficial to overall health, while 87% of wine drinkers believed red wine in moderation can be good for your heart, compared with the almost half (44%) who believed the same about white wine. What’s more, 74% of wine drinkers agreed with the statement that drinking wine in moderation is better for your health than drinking beer in moderation, Mintel said.

Consumers also are more likely to drink wine during the holiday season; sixty-six percent of wine drinkers said they frequently drink wine on holidays and special occasions at home.

"Wine consumption increases around the holidays, as does the average amount spent on a bottle," said Garima Goel Lal, Mintel senior analyst, noting that the average amount spent for a special occasion or holiday party is about $26.71 per bottle.

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