PepsiCo Beverages Canada introduces soft drink bottle made from 100% recycled PET plastic
MISSISSAUGA, Ontario — PepsiCo Beverages Canada has introduced the 7UP EcoGreen bottle, Canada’s — and North America’s — first soft drink bottle made from 100% recycled polyethylene terephthalate, or PET, plastic, the company reported Wednesday.
By introducing the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada will reduce the amount of virgin plastic used by approximately 6 million lbs. over the course of one year, the company reported. Studies published by the Association for Post-Consumer Plastic Recyclers in 2010 estimated this reduced use of virgin plastic will lead to a reduction of more than 30% in greenhouse gas emissions and more than 55% in energy use, based on current 7UP production levels.
"After three years of research and development, we have cracked the code to commercially develop a soft drink bottle made from 100% recycled PET plastic, and Canada has proudly led the way," said Richard Glover, president of PepsiCo Beverages Canada. "Consumers want products and packaging that reflects their desire to protect the environment, and PepsiCo is committed to delivering on that with this kind of world-class innovation."
The 7UP EcoGreen bottle will be available across all 7UP and Diet 7UP package sizes beginning in early August, and will look and feel like any other PET plastic soft drink bottle. Although there will be an incremental cost to produce the 7UP EcoGreen bottle, PepsiCo Beverages Canada said it plans to price 7UP beverages on par with other soft drink brands.
The bottle will be produced in multiple PepsiCo manufacturing facilities across Canada. The company invested $1 million in production enhancements in its facilities, including resin handling systems and inspection systems.
PepsiCo Beverages Canada’s long-term plan is to increase the use of bottles made from 100% recycled plastic.
Pepsi goes retro with Ray Charles T-shirts
LOS ANGELES — Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.
The recent collaboration was brokered through The Joester Loria Group, Pepsi’s exclusive licensing agency for North America, and Act III Licensing in conjunction with the Ray Charles Marketing Group, the licensing agency for The Ray Charles Foundation. The collection, designed by licensee Ripple Junction features imagery of the late music legend Ray Charles.
Launched in the early 1990s, the "You Got The Right One Baby" campaign featured 11 commercials over three years.
"Mr. Charles stated that the Diet Pepsi campaign was one of the highlights of his career and that ‘You’ve Got The Right One Baby, Uh-Huh!’ was one of his most popular songs," said Valerie Ervin, president of the Ray Charles Foundation.
Current designs are authentic to the merchandise that originally launched in conjunction with the campaign in the early ’90s and incorporates the Diet Pepsi logo, Ray Charles images, "Uh-huh" girls and iconic tagline, the company reported.
Select T-shirt styles currently are available at Urban Outfitters retail locations and online, Kitson retail locations and online, and on Pepsi’s e-commerce shop, Shop.PepsiUSA.com, beginning in mid-July. Retail prices range from $24 to $38.
Kitson’s Robertson and Melrose locations in Los Angeles will feature an exclusive Pepsi Throwback window promotion for two weeks starting July 16, and for an additional two weeks at the Santa Monica location starting Aug. 1.
P&G updates Pampers Cruisers, announces special promotion with Target
MINNEAPOLIS — Responding to customer feedback, Procter & Gamble announced that it has improved its Pampers Cruisers diaper line to include improved softness, a 20% longer absorbent patch and new "Sesame Street" designs.
"We are really excited to offer these new and improved diapers," said Tricia Higgins for Pampers external relations. "We have listened to what parents really like about our diapers and responded by adding those features, such as the softness from Swaddlers, to our Cruisers diapers, which are available in sizes 3 and 4."
The revamped Cruisers line is available at retailers nationwide. In addition, as part of the launch of the new Pampers Cruisers, Target will feature in-store displays and high-value gift cards with select purchases, as well as offer up to $5 in coupons for Pampers. Special offers also will be available through August on both Target and Pampers Facebook pages.