PepsiCo appoints EVP communications
PURCHASE, N.Y. — PepsiCo has appointed Jim Wilkinson to lead the company’s global communications team.
Wilkinson, who will serve as EVP communications, joins PepsiCo from Brunswick Group LLC, where he has served as managing partner since 2009, providing strategic counsel on global corporate mandates spanning international, corporate and financial communications, corporate reputation, investor relations, crisis management and litigation. Prior to Brunswick Group, Wilkinson served as chief of staff for U.S. Treasury secretary Henry Paulson, serving as Paulson’s senior strategist and counselor and working on matters of financial policy and crisis management.
Wilkinson will report to PepsiCo chairman and CEO Indra Nooyi.
"Jim is a focused and proven leader with unique expertise and experience in international, corporate and financial strategic communications," Nooyi said. "Jim has worked at the highest levels of corporations and other institutions managing complex global communications initiatives and building effective international teams. His experience and management skills will serve PepsiCo well."
Forgiven makes way to Duane Reade stores
ATLANTA — Forgiven Bottling Group is bringing its alcohol metabolizer to Duane Reade stores.
The company and its distributor, RH Labs, said Forgiven, which is designed to increase the rate at which the body processes alcohol, will be available chainwide. Additionally, the product also will be promoted on a Times Square billboard, effective June 18.
Forgiven is a proprietary blend of all-natural ingredients, including organic acids, amino acids, vitamins and herbs that increase the body’s metabolic rate while restoring the necessary amounts of essential vitamins and nutrients, the company said.
Forgiven is sold at such retailers as CVS/pharmacy and GNC. Duane Reade is the latest major chain to join the ranks of CVS and GNC, who already carry Forgiven.
Sunbelt Bakery shakes up cereal line with Simply Granola
COLLEGEDALE, Tenn. — Sunbelt Bakery has added a new product to its line of preservative-free granola cereals.
New Simply Granola is a back-to-basics cereal delivers a hint of brown sugar and offers consumers protein, whole grain oats and is an excellent source of fiber and iron.
"We are committed to giving consumers cereals that deliver a bakery-fresh taste and are completely preservative free," Sunbelt Bakery brand manager Jeff Badger said. "Simple Granola does that, and is perfect for eating by the handful, in a bowl with milk, or on top of yogurt."
Simple Granola cereal will join the Sunbelt Bakery cereal family alongside banana nut, fruit and nut and low-fat varieties. The four cereals will be sold at a suggested retail price of $2.79.