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Pepsi teams up with Yankees outfielder Aaron Judge

BY Gisselle Gaitan

PURCHASE N.Y. — Pepsi has announced a partnership with "Baby Bombers" generation member and rising star of the Yankees, Aaron Judge. The outfielder will serve as the new face of the beverage company, championing the spirit and excitement of baseball on and off the field.

"We are thrilled to welcome Aaron to the Pepsi family," Justin Toman, senior director, Sports Marketing, PepsiCo said. "He's one of the biggest rising stars in baseball and we're looking forward to working together to engage baseball enthusiasts in new and unique ways next season and beyond."

During his first full season with the team, Judge has become a rookie with a record of 52 home runs just within this year. The brand is certain he will bring the excitement of America’s favorite pastime to fans of the team and beverage nationwide during the 2018 season and beyond.  

"I am very excited to be working with Pepsi. Having grown up with Pepsi in my home, it makes this partnership even more special," New York Yankees outfielder Aaron Judge said. "Just like Pepsi, I always try to find ways to celebrate this great sport with our fans. They're now providing me another way to share my passion for the game."

Pepsi is continuing its relationship with the game, as exemplified to players past and present. Most recently, the “Caps off to the Yankees” program with Gary Sanchez solidified this by allowing fans the opportunity to select a limited-edition Gary-inspired New York Yankees cap designed by Bronx artist Andre Trenier. 

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Kinder Joy brings a surprise filled treat to the U.S.

BY Gisselle Gaitan

PARSIPPANY, N.J. — Ferrero U.S.A, Inc., known best for the Ferrero Rocher, Nutella, and Tic Tac consumables will now be adding a long-awaited product to its portfolio. The company will officially be launching the Kinder Joy, a candy filled treat containing a surprise toy later this year.  

The egg shaped treat is composed of two sealed halves, the first being two soft cream layers. One side is a sweet milk-cream flavor and the other cocoa. Nestled into the creamy layers is two round chocolate covered wafer bites filled with cocoa cream. The other half of the egg contains an exciting surprise toy. 

"When you're a kid, every surprise counts, especially the little ones. Kinder Joy is a fun, new way to help parents bring little surprises to their kids anytime they want," Paul Chibe, CEO of Ferrero North America, said. "The delicious, unique taste of Kinder Joy and the wide variety of toys will delight kids, while mom and dad will be surprised by the high quality of the confection and toys – it's unlike anything currently on the U.S. market." 

Currently sold in over 170 countries, the Kinder brand offers a wide range of chocolate and other sweet treats consumers can enjoy. As an added bonus with every purchase, parents also will be able to access Magic Kinder – an edutainment app offering a digital world of fun and education. Available on iOS and Android app stores along with the Magic Kinder website, the QR code provided on the information leaflet accompanying the toys inside Kinder Joy eggs will contain further information. 

"Today's parents are looking for an elevated experience for their children, even in their treats. Kinder Joy offers more than just a sweet treat and mystery toy, it also gives parents the opportunity to engage with their children through the Magic Kinder online and mobile platforms," Paul Chibe, said. 

Kinder Joy will be sold for the suggested retail price of $1.34 per egg through the holidays in Walmart locations. 

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Halo Top Creamery celebrates the holidays with gingerbread offering

BY Gisselle Gaitan

LOS ANGELES — All the flavors of a gingerbread house are now available in a low-calorie ice cream form, with the latest offering from Halo Top Creamery. The brand has announced the release of the limited-edition Gingerbread House flavor that’s loaded with ginger cookie bites and swirls of icing. 

Available only through December, this marks the second seasonal launch from the company who unveiled a Pumpkin Pie flavor debuting in November. Each of the current 24 pints available for purchase from the company contains about 360 calories and 20 grams of protein, including this new addition.

“Gingerbread House was a really fun flavor to make,” Justin Woolverton, founder and CEO of Halo Top said. “Not only is it delicious, we think it’s a great follow-up to our first seasonal flavor, Pumpkin Pie. We hope our fans enjoy this seasonal flavor as much as we do!”

This seasonal offering can be found in the freezer section of grocery stores nationwide later this month and is currently available for preorder through the company’s website for a suggested retail price of $6.99. 

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