Pepsi reduces sodium levels in Frito-Lay products
PLANO, Texas PepsiCo’s Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato chip varieties for the calorie-conscious consumer.
Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips join Lay’s Lightly Salted potato chips, which were launched in 2000 in select markets but expanded to national distribution beginning in 2010.
“The No. 1 request from consumers is for lower-sodium versions of the snacks they love most. However, they are unwilling to compromise on taste,” said Ann Mukherjee, chief marketing officer for Frito-Lay North America. “Lightly Salted meets that consumer need. We will continue to build on this effort and look to deliver even more great-tasting options for those consumers focused on sodium.”
Lightly Salted products are available nationally in grocery, retail and mass merchandise. Lay’s Lightly Salted and Ruffles Lightly Salted potato chips are priced at $3.99 per 10-oz. and 10.5-oz. bags, respectively. Fritos Lightly Salted corn chips are priced at $2.99 for 9.25-oz. bags.
Cheerios launches contest with help of Martina McBride, Cal Ripken Jr.
MINNEAPOLIS Cheerios has teamed up with country singer Martina McBride and baseball great Cal Ripken Jr. to encourage consumers to live with a heart-healthy lifestyle.
The celebrity duo has joined Cheerios to promote the cereal’s “Do What You Love” contest, where winners will have the chance to tour McBride’s Nashville recording studio or to play catch with Ripken.
One music lover will tour the Country Music Hall of Fame and Museum with McBride, hang out with her in her recording studio — the world-famous Blackbird Studio in Nashville, Tenn. — and get VIP tickets to one of her upcoming concerts.
One lucky baseball enthusiast will have the chance to play catch with Ripken and to tour the Ripken Youth Baseball Academy with the “Iron Man” of baseball himself. In addition, the winner will throw out the first pitch at the Cal Ripken World Series and sit in Ripken’s reserved seats at a professional Baltimore baseball game.
For a chance to win exclusive access to McBride and Ripken, Cheerios lovers must submit a 150 to 250 word original story and photo. The story and photo must showcase what the applicant loves to do and how he or she takes care of him or herself so he or she can continue to do it. The Cheerios “Do What You Love” contest opens Monday and runs through July 23 at Cheerios.com/love. Winners will be notified the week of Aug.10.
“Martina McBride and Cal Ripken Jr. value the importance of heart health so they can continue to do what they love,” said Jeff Hingher, brand marketing manager for Cheerios. “Through partnering with them on this contest, we hope to inspire Americans to become better caretakers of their hearts so they too can do more of what they love each day.”
Clif Crunch makes retail debut
BERKELEY, Calif. Clif Bar's newest line of granola bars offer the same great taste but with a lighter-textured crunch.
Clif Crunch bars are 70% organic and made with all-natural ingredients. Each two-bar packet delivers a full serving of organic whole grains and 4 to 5 g of protein, and is a good source of fiber. Available in chocolate chip, honey oat, peanut butter and white chocolate macadamia nut flavors, the Clif Crunch line carries a suggested retail price of $3.99 per 10-bar box.
“Clif Crunch brings exciting new variety to the crunchy granola bar category,” said Carly Lutz, brand director at Clif Bar. “The Clif Kitchen loves a challenge, and we have successfully found new ways to bake crunchy granola bars that allow us to mix creamy chips and nuts into the bars.”