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Pepsi launches new bottle design after nearly two decades

BY Jason Owen

PURCHASE, N.Y. — Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

The new bottle design features a contoured bottom for better gripping and a slimmer label, leaving more of the signature caramel color beverage exposed to shoppers. The new bottle design comes as PepsiCo has seen sales slipping over the past year. Beverage volume declined 4% year last year in North America for PepsiCo. That included a 4% decrease in carbonated soft drinks and a 3% drop in non-carbonated drinks, according to a regulatory filing with the Securities and Exchange Commission.

Pepsi hopes the new bottle design and other recent marketing moves, such as a multiyear sponsorship of the Super Bowl halftime show and collaboration with pop superstar Beyoncé, ramps up sales.

The company expects the new bottle to completely replace the current design over the next year to two years.

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Hawaiian Punch says Aloha to the breakfast table

BY Jason Owen

PLANO, Texas — Dr Pepper Snapple Group announced today the new Hawaiian Punch Aloha Morning line of juice drinks to hit store shelves.

The new Aloha Morning line provides a good source of vitamins A, C and E, and each variety contains 40% less sugar than other juice drinks. Hawaiian Punch Aloha Morning comes in three flavors: orange citrus, mixed berry citrus and strawberry citrus.

The company hopes the vitamin-packed recipe will bring the new Aloha Morning drinks to the breakfast table to compete with more traditional morning beverages. "Hawaiian Punch has been a family favorite for more than 60 years, and we are thrilled to bring it to the breakfast table with Aloha Morning," said Eric Blackwood, director of marketing for Dr Pepper Snapple Group. "The bold flavor of Aloha Morning stays true to the Hawaiian Punch brand, while delivering the refreshing morning flavors our fans enjoy."

All flavors of Aloha Morning will be available in 1-gal. containers. For those on-the-go mornings, 10-oz. six-packs in Orange Citrus flavor will be available.

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Starbucks expands loyalty program to grocery purchases

BY Jason Owen

SEATTLE — Starbucks today at the company’s annual meeting of shareholders unveiled plans to expand its My Starbucks Rewards loyalty program to reward customers who purchase Starbucks-brand products in their local grocery stores.

Starbucks’ My Starbucks Rewards loyalty program continues to resonate with customers, driving increased revenue, traffic and purchases, and further differentiating Starbucks from competitors, said Adam Brotman, chief digital officer. He announced the evolution of the My Starbucks Rewards loyalty program into the world’s first cross-channel, multibrand loyalty program.

Key highlights of the new program include:

  • Beginning in May, customers will earn My Starbucks Rewards Stars for purchases of Starbucks packaged coffee in grocery channels. These stars can then be redeemed for free food or beverages in Starbucks retail stores. The program is expected to be expanded to include other Starbucks products sold through grocery channels this fall;

  • Integration of the Starbucks Card and My Starbucks Rewards loyalty program across several of its emerging brands, including Teavana; and

  • Beginning next month, registered customers who make purchases with a Starbucks Card or through the Starbucks mobile app at any of more than 300 Teavana retail stores will be able to earn stars for their purchases.


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