Pepsi designs lighter, more eco-friendly bottle for non-carbonated drinks
PURCHASE, N.Y. Pepsi proclaimed yesterday it will begin bottling some flavored drinks in a new 500-mL beverage bottle made with 20 percent less plastic. Pepsi said the bottles will arrive in stores starting this month.
Pepsi will sell Aquafina Alive, Aquafina FlavorSplash, Lipton iced tea and Tropicana juice drinks in the lighter bottles. These selections will be available in 12- and 24-packs. Pepsi said about 20 million pounds of waste will be eliminated from entering the environment by the introduction of the bottles.
“As a company, we’ve challenged ourselves to consistently identify ways to lessen our impact on the environment and in this case we’re doing a little ‘plastic surgery,’” PepsiCo vice president of worldwide beverage packaging and equipment development, Robert Lewis, said. “We’re constantly striving to make our packaging an even smaller part of the waste stream and this new bottle is just one of many examples.”
Not only will the amount of plastic used in each bottle be reduced, Pepsi said, label sizes will also be reduced by 10 percent and shrink wrap film used to cover multi-packs will be lessened by 5 percent.
Pepsi said that a special team of experts from inside and outside the company were behind the project. After trying out more than 30 designs with consumer testing, a team worked to streamline the lightweight package that is now coming to the market.
Campbell debuts Chunky Soup ads with Chargers’ star, unveils new foods at trade show
CAMDEN, N.J. Campbell Soup Co. has been busily planning several launches for 2008. The newest in its ad campaign for Campbell’s Chunky Soup is a spot featuring LaDainian Tomlinson, San Diego Chargers’ running back, the company announced today.
Campbell said it selected Tomlinson as a spokesman because he is known as one of the NFL’s most hard-working, generous and humble players. The Campbell ads featuring for the 2008 campaign are titled, “Working Day.” They went into production earlier this week in Los Angeles.
Campbell’s Chunky soups brand manager, Doug Brand, said, “As we enter our 11th consecutive season with the NFL, we are excited to introduce a new and different approach for this year’s advertising campaign S We are delighted to have LaDainian Tomlinson back for a second season and believe he is the foundation for the outstanding evolution of this new campaign. LaDainian is a stand-out athlete who truly represents all of the qualities of the Chunky soup brand—big-hearted, hardworking and fun—making him a natural fit as our spokesperson.”
Campbell also unveiled yesterday its new product line for the 2008-09 fiscal year at this year’s Food Marketing Institute meeting. The new group of foods is health- and vegetable-oriented and includes updates to some of Campbell’s soup lines, new Swanson cooking stocks and new flavors of Pace salsas.
Campbell’s said it has added two soups to its Healthy Request line; chicken corn chowder and sirloin burger with country vegetables. Both selections are lower sodium than traditional Campbell soups.
The company has also announced in February is has plans to revamps its whole line of Campbell’s Kids soups to bring them up to par with the government’s standard for “healthy” foods.
Tootsie Roll maintains independence during times of consolidation
CHICAGO The news of the pending sale of Wrigley to Mars this week has left speculators scanning the market for other independent confectioners who have withstood looming threats of consolidation. But one American candy industry stalwart, Tootsie Roll, seems to have no plans to sell any time soon.
Family-owned and led by 88-year-old chief executive officer Melvin Gordon and his wife, 76-year-old president Ellen Gordon, have been mum with their shareholders on the topic of selling.
Many shareholders, and even he company’s stock analyst, have indicated that they thought a sale such as the transaction that put Wrigley in the hands of Mars would be the best thing for Tootsie Roll. Some believe that leadership by an industry giant might help grow distribution and sales and keep the candy company afloat in a rough economy—especially in overseas markets where growth is projected.
Tootsie Roll reported that its profit fell by 22 percent last year and its first quarter of 2008 was even worse. The company said that it is suffering from the soaring costs of ingredients.
But despite its losses, the company has been moot on the topic of potential buyers and its current leadership appears to be firmly in place.