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Pepsi debuts first commercial for ‘Live for Now’ campaign

BY Allison Cerra

PURCHASE, N.Y. — Pepsi is airing its first television advertisement as part of its first-ever global campaign.

The spot, called "Now in the Moment," is the first televised expression of the "Live for Now" campaign, which inspires Pepsi fans to live each moment to the fullest through a breadth of global, pop culture platforms, the company said. The commercial features a cameo appearance by music artist Nicki Minaj and features an all-new remix of Minaj’s hit single, "Moment 4 Life," and will debut during primetime broadcasts on ABC, CBS, NBC, Fox and CWN.

"Pepsi has a rich history of inspiring fans to connect with pop culture and entertainment and providing them with unparalleled experiences in relevant, authentic, and new ways," Pepsi Beverages chief marketing officer Simon Lowden said. "We wanted to create an ad spot that is true to Pepsi’s DNA and speaks to the essence of living for now."

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Oreo continues accelerated global growth

BY Allison Cerra

NORTHFIELD, Ill. — Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand’s global presence is greater than ever.

Oreo grew double digits in North America during first quarter 2012 and nearly 40% in Europe and developing markets, the company said. Sales of Oreo also grew nearly 25% in 2011, Kraft Foods said.

The company said that its continued expansion efforts, as well as its social media outreach via Facebook — which originally debuted to English language community in 2009 and now reaches fans from more than 200 countries in 10 different languages — has helped bring the brand to a whole new level.

"The twist, lick and dunk of an Oreo brings people together with a universal ritual cherished in more than 100 countries where Oreo is sold," Kraft Foods chairman and CEO Irene Rosenfeld said. "We’re delighted to bring the joy of the world’s top-selling cookie to more people than ever. In fact, Oreo has had average growth of more than 17 percent annually since 2006. It surpassed $2 billion in annual revenues in 2011 — doubling sales over just five years ago."

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Tostitos looks to rescue parties everywhere with new website

BY Allison Cerra

PLANO, Texas — Tostitos has launched a new online resource in partnership with entertaining expert Courtney Dial-Whitmore.

Housed on Frito-Lay’s Facebook page, Tostitos Fiesta 411 is designed to provide consumers with ideas for planning and creating perfect at-home cantina-style parties, complete with the perfect snacks. The resource’s debut is in line with launch of the limited-edition Tostitos Thins tortilla chips, which are exclusively available at Target stores through mid-July.

"Tostitos knows how to party, so bringing the brand’s social flare together with an expert like Courtney Dial-Whitmore is the perfect way to prepare for a fun-filled summer," Frito-Lay North America senior director of marketing Christina Menendez said. "Combining expert party pointers with our new Tostitos Thins chips is a sure way to bring the fiesta home."

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