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Pepsi celebrates partnership with ‘The X Factor’ with limited-edition soda

BY Allison Cerra

PURCHASE, N.Y. — Pepsi is commemorating its partnership with "The X Factor" with the launch of new Pepsi X.

This past spring, Pepsi joined "The X Factor" and embarked on "The Pepsi Flavor Audition Tour," giving contestants and fans at more than 20 locations in 15 cities, the exclusive opportunity to sample four new Pepsi flavors and be the judge of which one earned the right to be called Pepsi X. With more than 15,000 contestant and fan votes captured, one limited-edition Pepsi flavor will be crowned as Pepsi X, on Oct. 4. New Pepsi X will be available beginning Oct. 8, in 12-packs, 2-liter and 20-oz. bottles, while supplies last.

"Our partnership with ‘The X Factor’ has given us the opportunity to further engage with our passionate consumers, and continue the Pepsi legacy of supporting aspiring musical talent," said Eric Whitehouse, director of marketing for Pepsi. "With Pepsi X, we put fans in the judge’s seat — giving them the power to select our next limited-edition flavor — the Pepsi with ‘The X Factor.’"

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Egg Beaters introduces three-cheese variety

BY Allison Cerra

OMAHA, Neb. — Egg Beaters is highlighting a classic breakfast combination in its latest product.

Egg Beaters three cheese, made with real, all-natural egg whites and real Swiss, cheddar and provolone cheeses, offers a filling, flavorful breakfast without the extra cholesterol, fat or calories of shell eggs, Egg Beaters said. Each serving of Egg Beaters three cheese is 4 g of protein, less than 5 mg of cholesterol, less than 0.5 g of fat and 25 calories.

"Consumers have demonstrated time and time again their preference for adding cheese to their Egg Beaters," said Jill Dexter, Egg Beaters brand manager for ConAgra Foods. "With Egg Beaters three cheese, we’re making it even easier to have a protein-packed, nutritious breakfast with significantly fewer calories and less fat and cholesterol than a similar breakfast made using eggs with yolks."

Packaged in a 15-oz. resealable pour-spout container, Egg Beaters three cheese carries a suggested retail price of $2.99.

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Pantene, Maite Perroni partner to encourage Hispanics to give hope to women fighting cancer

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s hair care brand Pantene has teamed up with singer and actress Maite Perroni to support the Beautiful Lengths hair donation program during Breast Cancer Awareness Month.

Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their healthy hair to create free wigs for women who have lost their hair because of cancer treatments.

Real-hair wigs are extremely expensive and cancer patients often do not have the resources to buy them. Pantene Beautiful Lengths, through the American Cancer Society, distributes free Pantene Beautiful Lengths wigs through a network of wig banks nationwide. To date, Pantene Beautiful Lengths has received more than 450,000 hair donations from men, women and children and more than 24,000 real-hair wigs have been donated to female cancer patients in need.

The American Cancer Society estimates that approximately 1-out-of-3 Hispanic women will be diagnosed with cancer at some point in their lives. The probability of dying from cancer is about 1-out-of-6 Hispanic women and is the second-leading cause of death among U.S. Hispanics. A study by this organization found that 58% of women consider hair loss as the worst of the side effects of chemotherapy, and 8% of them are at risk of avoiding such treatments that could save their life, for fear of losing their hair.

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