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Pepsi Bottling Group elects Trudell to board

BY DSN STAFF

SOMERS, N.Y. The Pepsi Bottling Group has elected that Cynthia Trudell to the PBG board of directors.

“We’re delighted to welcome an accomplished business leader like Cynthia Trudell to the PBG board. She has proven herself throughout her career to be an executive who knows the franchise system and knows how to deliver results and create shareholder value. She will be a valuable addition to our board as we focus on executing PBG

 

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Dr Pepper Snapple introduces Venom energy drink

BY Alaric DeArment

PLANO, Texas Stores with shelves already crowded with soft drinks will soon have to make room for another member of the energy-drink kingdom, this one from Dr Pepper Snapple Group, which announced the new drink Tuesday.

Venom, available in regular Black Mamba and low-carbohydrate and low-calorie Mojave Rattler, will be available in 16.9-ounce aluminum bottles for around $2.29. It will include ingredients common to energy drinks such as caffeine, guarana, taurine, l-carnitine and ginseng.

Dr Pepper Snapple Group markets beverages throughout North America. In addition to Dr Pepper and Snapple, its brands include 7Up, A&W, RC Cola, Yoo-Hoo, Canada Dry and Schweppes.

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Trident introduces Xtra Care gum with calcium

BY Alaric DeArment

NEW YORK Cadbury Adams USA has added a new product to its Trident sugarless chewing gum line that helps replenish minerals in teeth.

Trident Xtra Care gum contains Recaldent, a type of milk-based calcium that strengthens tooth enamel and fills the small crevices that can develop into cavities. Cadbury Adams USA has exclusive rights to use Recaldent in chewing gum.

“Cadbury has an extensive history of developing innovations in chewing gums, and Trident Xtra Care represents a significant advance in the chewing gum category,” said Doris Tancredi, vice president of Regulatory and Emerging Science at Cadbury Americas. “Recaldent is a powerful ingredient that actually replenishes calcium and phosphate to remineralize and protect teeth by filling in the tiny crevices where cavities can form2. The result is that teeth become stronger and less vulnerable to future damage.”

Xtra Care gum is available in most drugstores. Suggested retail prices are $1.49 for single packs and $3.29 for multi-packs.

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